Nestlé loses latest appeal in Kit Kat 3D trademark battle 12 Jun 17
Nestlé has been dealt another blow in its ongoing battle to register the shape of its Kit Kat chocolate bar as a UK trademark. The Court of Appeal has recently dismissed Nestlé’s appeal which sought to overturn an earlier High Court finding that Nestlé’s three-dimensional (3D) Kit Kat shape trademark had not acquired distinctive character.
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