In Estée Lauder Cosmetics Ltd v Loveless, the Federal Court of Canada considered the issue of when, and to what extent, the provision of sample goods (as opposed to the actual sale of goods) constitutes use of a trademark in association with those goods. The case resulted from an appeal against a decision by the registrar of trademarks in a summary cancellation proceeding to expunge a registration owned by Estée Lauder for the ENLIGHTEN mark, for use in association with “face makeup”.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review, and particularly the WTR 1000, are always very useful sources for obtaining impressions and detailed information about foreign colleagues, law firms and jurisdictions. Our whole trademark team benefits from articles published in World Trademark Review.

Christian R Thomas
Attorney at law, legal and trademark department
KUHNEN & WACKER Intellectual Property Law Firm

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Share this article