An unusual feature of many Korean franchise businesses is that the trademarks or brands are owned by the individual founders of the businesses, and not by the businesses themselves. The businesses pay a licensing royalty to the individual founders, and the cost of the licensing fees is passed on to the franchisees. This structure has been the subject of many complaints by franchisees in Korea, who generally feel that the fees are too high and make it overly costly to run their franchises.

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