Use of BMW trademarks by repair specialist is misleading 03 Aug 17
In Bayerische Motoren Werke Aktiengesellschaft (BMW) v Technosport London Limited ( EWCA Civ 779) the Court of Appeal has found that use of the BMW trademark by a company specialising in the repair and maintenance of BMWs went beyond ‘informative use’ of the trademark and was likely to cause the average consumer to assume a commercial connection with BMW.
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