The UK-based IT services provider, Claranet, has reached the end of the road in its efforts to register the mark CLARANET in the European Union. The EU General Court has recently dismissed Claranet’s appeal which sought to overturn an earlier EU Intellectual Property Office (EUIPO) Board of Appeal finding that a likelihood of confusion existed between the marks CLARANET and CLARO (an earlier Benelux registration owned by the Brazilian telecommunications company Claro).

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