The Trademark Trial and Appeal Board (TTAB) has reaffirmed the well-established principle that the first user of a mark does not always have priority. In the case at hand, SPV Coach Company, Inc applied to register the mark ARMBRUSTER STAGEWAY for “vehicles, namely, customized limousines”. Executive Coach Builders, Inc opposed the application based on its alleged prior common law rights in the mark ARMBRUSTER/STAGEWAY.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

"There is no doubt that World Trademark Review is an important tool for people dealing with trademark matters"

Maria de Lourdes Lopes Dias
Senior Partner
Lopes Dias & Associados


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Share this article