A380 decision: Supreme Court clarifies distinctiveness threshold for plain character marks
Section 7 of the Thai Trademark Act BE 2534 states that “a distinctive trademark is one which enables the public or users to distinguish the goods with which the trademark is used from other goods”. It continues: “A trademark having or consisting of any one of the following essential characteristics shall be deemed distinctive… a combination of colours represented in a special manner, invented letters, numerals or word.”
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