Under the 2ea: TTAB holds LITTLE MERMAID merely descriptive for dolls
In a precedential decision in In re United Trademark Holdings, Inc, Serial 86836082 (June 13 2017), the Trademark Trial and Appeal Board (TTAB) has held that LITTLE MERMAID used in connection with “dolls” in Class 28 is merely descriptive under Section 2(e)(1) of the Trademark Act because it is understood by consumers to be a fictional public domain character and describes the appearance of the dolls, rather than identifying a commercial source for the goods.
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