The case of Eveready Battery Company v European Union Intellectual Property Office (EUIPO) (T-824/14, October 18 2016) goes back to May 2010 when several persons tried to file the semi-figurative mark POWER EDGE in Classes 3 and 8. This was opposed by SC Johnson & Johnson in Classes 3 and 8 for razors on the basis of its mark EDGE. The mark was then transferred to the company Eveready Battery in October 2010. A request to prove genuine use of the mark was made and several documents were filed. The opposition was accepted but the decision was overturned on appeal for lack of evidence of genuine use. 

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