Eveready fails to establish genuine use for EDGE
The case of Eveready Battery Company v European Union Intellectual Property Office (EUIPO) (T-824/14, October 18 2016) goes back to May 2010 when several persons tried to file the semi-figurative mark POWER EDGE in Classes 3 and 8. This was opposed by SC Johnson & Johnson in Classes 3 and 8 for razors on the basis of its mark EDGE. The mark was then transferred to the company Eveready Battery in October 2010. A request to prove genuine use of the mark was made and several documents were filed. The opposition was accepted but the decision was overturned on appeal for lack of evidence of genuine use.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
The searchable online World Trademark Review database is a valuable research tool.
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email