The China International Trademark Festival, hosted annually by the China Trademark Office (CTMO), is the highest-profile gala in the industry. This year the festival was held in Guilin in southwest China. As an important part of the festival agenda, the Local Administration of Industry and Commerce (AIC) Director Generals’ Forum on Trademark and Brand Protection was held on September 3 2017. CTMO deputy director Cui Shoudong gave a speech on CTMO observations and initiatives, which shed new light on the future for administrative protection and facilitation.

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