In Puma SE v European Union Intellectual Property Office (EUIPO) (Case T-104/16, March 9 2017), the General Court has confirmed that the mark FOREVER FASTER for shoes and other sports gear is merely a promotional formula. Puma SE applied for registration as an EU trademark (EUTM) of the word sign FOREVER FASTER for goods in Classes 25 ("footwear") and 28...

Issue 69

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