LG Electronics Inc recently applied to register the word sign SECOND DISPLAY for, among other things, smartphones and watches (Classes 9 and 14 of the Nice Classification). The application was rejected due to descriptiveness, which is an absolute ground of refusal under Article 7(1)(c) of Regulation 207/2009. LG appealed the decision which was rejected by the board of appeal in its ruling of June 10 2016. On June 14 2017 the EU General Court upheld the board’s decision. LG had raised three pleas in law which were all rejected by the court.

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