How Chinese brands can overcome low awareness and stigma among US consumers
International - A third of US consumers would not purchase a branded product if they knew the brand belonged to a Chinese company, a recent survey has found. The findings underline the difficulty that Chinese brand owners face in penetrating the US market – so what can be done from a trademark perspective to gain a foothold?
Posted by Jack Ellis, on May 16 2013
Brand consultants strongly endorse localisation for foreign automobile brands in China
China - With the annual China Auto show ending last week in Shanghai, the question of how to best develop automotive brands for the China market is one worth considering. Not surprisingly, brand consultants advocate localisation of brand identities, proactive registration and, interestingly, contrasting strategies depending on which Chinese locality is targeted.
Posted by Seher Hussain, on May 10 2013
Revealed: the in-house trademark teams leading the field
International - Last night, taking a short break from the kind hospitality of others to play host ourselves, WTR celebrated the good work being carried out by in-house counsel. Following the champagne reception and presentations at the stunning Belo Mansion, we can now reveal the winners for this year’s WTR Industry Awards.
Posted by Trevor Little, on May 08 2013
The good, the bad and the ugly of INTA 2013
International - Last night WTR celebrated the sterling work carried out by in-house counsel. While we are in the awards mood, we thought it apt to also recognise the successes that make the INTA Annual Meeting, well, the INTA Annual Meeting. And perhaps a few of the best ‘fails’…
Posted by Jack Ellis, on May 08 2013
Dispatches from Dallas – day two
International - Following up on yesterday’s blog, here are our takeaways from day two at the INTA Annual Meeting.
Posted by Joff Wild, on May 07 2013
An INTA day in the life… of an in-house counsel
International - There are rumoured to be as many as 12,000 attendees at this year’s INTA – and each one of them is certain to have a packed schedule. WTR sat down with Gretchen Testerman, senior corporate counsel at CenturyLink, to find out what an average day-in-the-life of an in-house counsel at INTA is like.
Posted by Jack Ellis, on May 06 2013
The real inside track from Dallas: WTR wants your votes
International - On Wednesday morning the WTR blog will reveal the winners at this year’s WTR Industry Awards. As crucially important as the day-to-day work of corporate counsel is, there is much else to celebrate and wonder at while attending the INTA Annual Meeting. To ensure no good deed goes unnoticed, on Wednesday we will also be unveiling our unofficial award winners – and want your nominations and additional category suggestions.
Posted by Trevor Little, on May 04 2013
The missing 50%: brand absentees illustrate room for INTA growth
International - The cover story of WTR issue 42 centred on The BrandFinance Global 500, which measures the 500 most valuable brands in the world on an annual basis. This week WTR compared this year’s top 100 brands list with the INTA attendee list to ascertain which brands were sending corporate trademark counsel and which are notable by their absence.
Posted by Trevor Little, on May 04 2013
Website stokes the trademark bullying fire
International - A new website has been launched with the aim of providing information to businesses that feel they are victims of trademark bullying. Could 'trademarkbullying.org' develop into a platform for SMEs to voice their grievances and attract more attention to the issue?
Posted by Jack Ellis, on May 02 2013
How lack of truly co-ordinated approach is hindering fight against counterfeit trade
International - A number of themes have been apparent throughout the sessions at this week’s Global Congress on Combating Counterfeiting and Piracy. Alongside the need for consumer engagement in the fight against piracy, the link growing between transnational organised crime and counterfeiting was a central discussion point. But does the current environment allow brand owners, legislators and enforcement authorities to work together effectively to fight the transnational threat?
Posted by Trevor Little, on Apr 26 2013