How Chinese brands can overcome low awareness and stigma among US consumers
International - A third of US consumers would not purchase a branded product if they knew the brand belonged to a Chinese company, a recent survey has found. The findings underline the difficulty that Chinese brand owners face in penetrating the US market – so what can be done from a trademark perspective to gain a foothold?
Posted by Jack Ellis, on May 16 2013
Brand consultants strongly endorse localisation for foreign automobile brands in China
China - With the annual China Auto show ending last week in Shanghai, the question of how to best develop automotive brands for the China market is one worth considering. Not surprisingly, brand consultants advocate localisation of brand identities, proactive registration and, interestingly, contrasting strategies depending on which Chinese locality is targeted.
Posted by Seher Hussain, on May 10 2013
Dispatches from Dallas – day two
International - Following up on yesterday’s blog, here are our takeaways from day two at the INTA Annual Meeting.
Posted by Joff Wild, on May 07 2013
Dispatches from Dallas - day one
International - Reflections and learnings from day one at the INTA Annual Meeting.
Posted by Joff Wild, on May 06 2013
The missing 50%: brand absentees illustrate room for INTA growth
International - The cover story of WTR issue 42 centred on The BrandFinance Global 500, which measures the 500 most valuable brands in the world on an annual basis. This week WTR compared this year’s top 100 brands list with the INTA attendee list to ascertain which brands were sending corporate trademark counsel and which are notable by their absence.
Posted by Trevor Little, on May 04 2013
Website stokes the trademark bullying fire
International - A new website has been launched with the aim of providing information to businesses that feel they are victims of trademark bullying. Could 'trademarkbullying.org' develop into a platform for SMEs to voice their grievances and attract more attention to the issue?
Posted by Jack Ellis, on May 02 2013
A brewing storm for heritage brands Down Under?
Australia - Microbrewery Thunder Road Brewing argued for the cancellation of a number of trademarks held by Foster’s-owned Carlton & United Brewers during a hearing before the Australian trademarks registrar last week. The outcome of the case could have significant implications for owners of heritage brands in the country.
Posted by Jack Ellis, on Apr 25 2013
A question of trust – the need to engage consumers in Indonesia
Indonesia - The Jakarta Globe recently reported on the flood of foreign brands into Indonesia. As trademark owners start looking closely at this booming Southeast Asian nation, they can’t underestimate the importance of consumer outreach.
Posted by Seher Hussain, on Apr 24 2013
Trademark Law in Myanmar predicted to pass this year; brand owners should act now
Myanmar - With the first ASEAN IP Conference in Myanmar held recently, momentum continues to build as the nation moves toward passing its first set of IP laws. The most important piece of advice for brand owners now, say trademark practitioners, is that they should file immediately under the draft law in order to best protect their marks.
Posted by Seher Hussain, on Apr 19 2013
WTR Industry Awards 2013: the shortlist revealed
International - WTR is pleased to announce the shortlist for the 2013 WTR Industry Awards. While the teams span both the globe and the industries that make up today’s corporate environment, if there is one common trait that all the nominees share, it is the value they are adding to their respective organisations.
Posted by Trevor Little, on Apr 18 2013