In the month that the full list of gTLD applications was made public, it is perhaps unsurprising that stories focusing on developments in the online world dominated the top 10 most-read blogs on WTR in June. Top of the list – by some way – was a pre-reveal day story that considered how the applicant list should be assessed and approached.

The story was picked up by a number of news wires, quickly propelling the blog up WTR’s historical top 10 list for most reads, as well as topping June’s list. Trailing the preview coverage came news of the trademark clearinghouse providers and analysis of the applicant list itself. Reporting from ICANN’s reveal day press conference, we provided reaction to the applications and asked what the next move should be for trademark counsel. In the days after the event, we also spoke to international companies which had applied for Chinese internationalised domain names and tracked the debate over the digital archery batching process – a proposal which has subsequently been ditched.

Away from the online space, analysis of the IP TRANSLATOR decision, coverage of a conference which asked whether luxury goods trademark enforcement had gone too far and a warning to Australian retailers over lookalike products rounded out the top 10.

The top 10 trademark news stories for June were:
1. gTLD reveal day looms, the time to review strategies is now – June 12
2. Trademark Clearinghouse operators named, but are counsel ready? – June 5
3.  gTLD reveal day – statistics, observations and a look at the future of brand protection – June 14
4. The gTLD applicant list is out – what now for trademark counsel? – June 14
5. IP TRANSLATOR decision “makes matters even more complex” – June 19
6. Luxury goods trademark enforcement - has it gone too far? – June 21
7. Sharpen those arrows: ICANN resists pressure over digital archery plans – June 7
8.  Name brand and private label: the golden ratio – June 18
9.  Insight into international brands’ Chinese gTLD strategy – June 25
10. GAC seeks to apply the brakes on gTLD timeframes – June 20