The new development therefore provides an opportunity for brands to take stock of their social media. The slew of new options may take some brand owners by surprise if they have not kept up-to-date with the changes, and a moribund or uncared-for Facebook page may prove a turn-off for consumers who are accustomed to increasingly sophisticated and interactive advertising campaigns. Some
that the gap between social media-savvy companies and those who are less comfortable with the fast evolving technology will become more apparent as brands are forced to adapt to these new features. Trademark counsel will also have to adapt, ensuring that their brands are positioned properly and, crucially, not the prey of imposters.
You need to be logged in to leave comments.
Click here to login.
There are no comments on this article