Brand management
Rising sales, healthy filings and new opportunities in the dynamic cosmetics sector: exclusive data analysis
In this week’s industry data report, we provide a rundown of the cosmetics market from a branding perspective. We take a big picture look at sales growth and key trends and reveal that technology trademark filings are on the rise among major brands.
Read more“The right tools and people”: how Harley-Davidson ensures trademark success
How Harley-Davidson, winner of the WTR Industry Award for Europe, Middle East and Africa Team of the Year, takes a collaborative approach to brand protection.
Read more“Successful strategy is rooted in looking forward”: Amazon on protecting the world’s most valuable brand
Exclusive insights from Dana Brown Northcott, Amazon.com’s associate general counsel, intellectual property.
Read moreFrom rebranding efforts to ICANN advocacy work: inside Expedia Group’s IP function
Expedia Group has recently undergone a major rebrand. The group’s IP director explains how the team managed the change.
Read moreCuba issues first consumer protection rules, IHOB “a flop”, and cost of a country rebrand: news round-up
In our latest round-up, we look at Alibaba and Kantar teaming up to redefine brand building in China, Ukraine's institution of IP inspectors, the musician ordered to pay $2 million for trademark infringement, and more.
Read more“Our small size may be a huge advantage”: how Lindt & Sprüngli AG approaches brand protection
Nicholas Studler, head of intellectual property at Lindt & Sprüngli AG, expands on his approach to internal relationship building and brand enforcement.
Read moreBitcoin, CNN and Elon Musk under attack: how scammers are stepping up their game
An investigation from World Trademark Review has explored the evolving tactics of misleading and often malicious websites that pose as articles from well-known news outlets, with common trends including the use of cryptocurrency and...
Read more“Ruthlessly prioritise”: trademark management tips from Facebook
Exclusive insights from Kat Johnston, director and associate general counsel, intellectual property, at Facebook
Read moreICANN unveils framework for future WHOIS access; cost and compliance uncertainty remains
Last night, ICANN kicked off its effort to minimise the impact of the GDPR on those with a legitimate interest in accessing WHOIS data – but questions remain, not least over likely costs.
Read moreOpportunities, values and a proportional response: six enforcement tips from award-winning in-house experts
Over the past week, World Trademark Review has been publishing a series of exclusive interviews with this year’s WTR Industry Award winners. Here we present exclusive tips into effective protection of market...
Read moreToys-R-Us brand auction, EUIPO targets scammers and China’s crackdown on World Cup fakes: news round-up
In our latest round-up, we look at Harry Potters fans upset at cease-and-desist letters related to fan festivals, Benelux trademark reform comes into force, China cracking down on World Cup fakes, and much more.
Read moreICANN steps up GDPR clarity bid, Squire Patton Boggs resolves China dispute, and insights from ECTA 2018: news round-up
In our latest round-up, we look at various insights from ECTA’s 37th annual conference, how domain registrations for sports betting are on the rise, the Financial Times prevails in trademark dispute, and...
Read moreAs World Cup gets underway, brands jostle for limelight and authorities prepare for ambush
The 2018 FIFA World Cup gets underway in Russia today, and major brands have already kicked off efforts to benefit from the buzz. Meanwhile, the authorities have commenced policing for infringement, with cases already filed centred...
Read moreKnow your rights: grounds for ownership and opposition under a Mexican trademark licence
Mexican law follows international standards with regard to trademark licensing, and licensors can benefit from a licensee’s use of their mark even where the agreement has not been recorded.
Read moreThe rise of licensing in India
Advancements in technology and expanding marketplaces have been key to successful licensing programmes in India over recent years. Local trademark owners and licensees should now follow in the footsteps of international brands and adopt licensing as a core revenue stream.
Read moreLicensing in Italy: how to prove a non-written agreement
Trademark licensing is recognised under Italian law despite the absence of specific legislation governing agreements. When it comes to enforcement, licensees can provide evidence of a non-written agreement through various means.
Read moreCase law as a guide to trademark ownership, licensing and enforcement
Under common law in the United States, ownership is conferred through first use of a trademark – including use by a licensee. Recent case law can help to determine which party has the right to enforce the licensed mark where an infringement suit arises...
Read moreDespite the potential of the Middle East, excessive fees are leading to a shrinking trademark market: exclusive data analysis
In this week’s data report, we examine the state of the trademark market in the Middle East, taking an in-depth look at filing trends in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE in...
Read moreGrowth of food and drink brands remains flat, but Chinese register sees explosion in filings: exclusive data analysis
In our latest industry data report, we inspect the food and beverage sector, finding that brand growth has been limited in this dynamic and challenging market. We also take a close look at overarching application...
Read moreJapan’s filing trends are distorted by a single applicant, while brands plummet in value: exclusive data analysis
In this week’s country data report, we highlight Japan’s unusual distribution of applications by trademark class, analyse the volatile values of the leading Japanese brands, and much more.
Read moreTech trademark filings are falling but brand values continue to explode: exclusive data analysis
In our latest data report, we analyse the vibrant technology landscape, and provide a full rundown of the filing patterns in this field and gauge the performances of the leading tech brands in the world.
Read moreTrending
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1Analysis21 JUN 2018
ICANN unveils framework for future WHOIS access; cost and compliance uncertainty remains
Last night, ICANN kicked off its effort to minimise the impact of the GDPR on those with a legitimate interest in accessing WHOIS data – but questions remain, not least over likely costs.
Read more -
2Analysis21 JUN 2018
Bitcoin, CNN and Elon Musk under attack: how scammers are stepping up their game
An investigation from World Trademark Review has explored the evolving tactics of misleading and often malicious websites that pose as articles from well-known news outlets, with common trends including the use of cryptocurrency and...
Read more -
3News20 JUN 2018
As Canada legalises marijuana, research finds majority of Canadians want branded packaging for cannabis products
Canada will soon allow the recreational use of marijuana nationwide. A new survey finds two-thirds of consumers in Canada would prefer branded packaging for this new market of cannabis products.
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4News22 JUN 2018
Cuba issues first consumer protection rules, IHOB “a flop”, and cost of a country rebrand: news round-up
In our latest round-up, we look at Alibaba and Kantar teaming up to redefine brand building in China, Ukraine's institution of IP inspectors, the musician ordered to pay $2 million for trademark infringement, and more...
Read more -
5Analysis16 JUN 2018
"Adapt or die": seven ways the trademark industry could be transformed in the next decade
During a session at this week’s ECTA Annual Conference, experts made some bold – often startling – predictions on where they see the trademark industry in 10 years. While some were unsurprising, such as the rise in AI, there were some...
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1Analysis22 JUN 2018
Rising sales, healthy filings and new opportunities in the dynamic cosmetics sector: exclusive data analysis
In this week’s industry data report, we provide a rundown of the cosmetics market from a branding perspective. We take a big picture look at sales growth and key trends and reveal that technology trademark filings...
Read more -
2Analysis22 JUN 2018
“Successful strategy is rooted in looking forward”: Amazon on protecting the world’s most valuable brand
Exclusive insights from Dana Brown Northcott, Amazon.com’s associate general counsel, intellectual property.
Read more -
3Analysis22 JUN 2018
From rebranding efforts to ICANN advocacy work: inside Expedia Group’s IP function
Expedia Group has recently undergone a major rebrand. The group’s IP director explains how the team managed the change.
Read more -
4News22 JUN 2018
Cuba issues first consumer protection rules, IHOB “a flop”, and cost of a country rebrand: news round-up
In our latest round-up, we look at Alibaba and Kantar teaming up to redefine brand building in China, Ukraine's institution of IP inspectors, the musician ordered to pay $2 million for trademark infringement, and more...
Read more -
5Legal update22 JUN 2018
Good news for IP rights owners: Indonesia in final stage of setting up IP border protection system
Following the government regulation for the control of import and export of goods entering into force last year, the Ministry of Finance has finally set out the procedures for customs recordal and seizures.
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