Brand management

Rising sales, healthy filings and new opportunities in the dynamic cosmetics sector: exclusive data analysis

In this week’s industry data report, we provide a rundown of the cosmetics market from a branding perspective. We take a big picture look at sales growth and key trends and reveal that technology trademark filings are on the rise among major brands.

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“Our small size may be a huge advantage”: how Lindt & Sprüngli AG approaches brand protection

Nicholas Studler, head of intellectual property at Lindt & Sprüngli AG, expands on his approach to internal relationship building and brand enforcement.

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Bitcoin, CNN and Elon Musk under attack: how scammers are stepping up their game

​​​​​​​An investigation from World Trademark Review has explored the evolving tactics of misleading and often malicious websites that pose as articles from well-known news outlets, with common trends including the use of cryptocurrency and...

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“Ruthlessly prioritise”: trademark management tips from Facebook

Exclusive insights from Kat Johnston, director and associate general counsel, intellectual property, at Facebook

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ICANN unveils framework for future WHOIS access; cost and compliance uncertainty remains

Last night, ICANN kicked off its effort to minimise the impact of the GDPR on those with a legitimate interest in accessing WHOIS data – but questions remain, not least over likely costs.

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Opportunities, values and a proportional response: six enforcement tips from award-winning in-house experts

​​​​​​​Over the past week, World Trademark Review has been publishing a series of exclusive interviews with this year’s WTR Industry Award winners. Here we present exclusive tips into effective protection of market...

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Toys-R-Us brand auction, EUIPO targets scammers and China’s crackdown on World Cup fakes: news round-up

In our latest round-up, we look at Harry Potters fans upset at cease-and-desist letters related to fan festivals, Benelux trademark reform comes into force, China cracking down on World Cup fakes, and much more.

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ICANN steps up GDPR clarity bid, Squire Patton Boggs resolves China dispute, and insights from ECTA 2018: news round-up

In our latest round-up, we look at various insights from ECTA’s 37th annual conference, how domain registrations for sports betting are on the rise, the Financial Times prevails in trademark dispute, and...

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As World Cup gets underway, brands jostle for limelight and authorities prepare for ambush

The 2018 FIFA World Cup gets underway in Russia today, and major brands have already kicked off efforts to benefit from the buzz. Meanwhile, the authorities have commenced policing for infringement, with cases already filed centred...

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Know your rights: grounds for ownership and opposition under a Mexican trademark licence

Mexican law follows international standards with regard to trademark licensing, and licensors can benefit from a licensee’s use of their mark even where the agreement has not been recorded.

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The rise of licensing in India

Advancements in technology and expanding marketplaces have been key to successful licensing programmes in India over recent years. Local trademark owners and licensees should now follow in the footsteps of international brands and adopt licensing as a core revenue stream.

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Licensing in Italy: how to prove a non-written agreement

Trademark licensing is recognised under Italian law despite the absence of specific legislation governing agreements. When it comes to enforcement, licensees can provide evidence of a non-written agreement through various means.

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Case law as a guide to trademark ownership, licensing and enforcement

Under common law in the United States, ownership is conferred through first use of a trademark – including use by a licensee. Recent case law can help to determine which party has the right to enforce the licensed mark where an infringement suit arises...

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Despite the potential of the Middle East, excessive fees are leading to a shrinking trademark market: exclusive data analysis

In this week’s data report, we examine the state of the trademark market in the Middle East, taking an in-depth look at filing trends in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE in...

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Growth of food and drink brands remains flat, but Chinese register sees explosion in filings: exclusive data analysis

In our latest industry data report, we inspect the food and beverage sector, finding that brand growth has been limited in this dynamic and challenging market. We also take a close look at overarching application...

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Japan’s filing trends are distorted by a single applicant, while brands plummet in value: exclusive data analysis

In this week’s country data report, we highlight Japan’s unusual distribution of applications by trademark class, analyse the volatile values of the leading Japanese brands, and much more.

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Tech trademark filings are falling but brand values continue to explode: exclusive data analysis

In our latest data report, we analyse the vibrant technology landscape, and provide a full rundown of the filing patterns in this field and gauge the performances of the leading tech brands in the world.

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Issue 73
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