Brand management

Media brands yet to capitalise on trademarks for new technologies: exclusive data analysis

In our latest industry data report we shine a light on the global media and entertainment industry. While digital content currently offer companies in the space, we reveal that filings for new tech remain low.

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Brands risk “destructive” reputational damage from lack of transparency about influencer marketing, study warns

A majority of UK consumers have a poor understanding of the regulations surrounding influencer marketing, with brands failing to capitalise on the public’s desire to remain informed, claims new study.

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“This puts a stake in the ground”: why brands must pay attention to the Maasai IP initiative

An initative which represents the Maasai tribe of Kenya and Tanzania in efforts to gain control over commercial uses of its cultural ‘brand’ has recently secured a deal with Koy Clothing. We speak with the negotiator behind the...

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America first... for now: how Chinese and European brands are closing the gap

Exclusive analysis reveals why major US brands are feeling the pressure of increased competition in the global marketplace – and how they can fight back.

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Diesel’s ‘Go with the Fake’ campaign goes viral; does it undermine the value of authentic products?

Fashion brand Diesel has opened a pop-up store in New York selling so-called ‘fake fakes’. The move encourages consumers to “wear whatever they want”, leading some to wonder whether it glorifies counterfeit goods.

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Gleissner activity called “biggest scam in IP history”, Samsung speculation and USPTO love song: news round-up

In today’s round-up, we look at heavy rock group Iron Maiden pursuing a group of counterfeiters, big changes at the top of the new gTLD leaderboard, and a call for a “flexible IP regime” in Africa.

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Scientology trademarks, Brazil’s backlog impact and Leason Ellis victorious against solicitation scammer: news round-up

In our latest news round-up, we look at the impact of backlog measures in Brazil, the pros and cons of China’s rocketing trademark trajectory, and a new victory against trademark scammers.

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Jones Day and Skadden named strongest US law firm brands; alternative models on the rise

Jones Day has been named the strongest law firm brand in the United States for the second year running. The new brand index also reveals the rising threat to traditional law firms from alternative legal service brands.

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US and Chinese bank brands continue to dominate, but challenges lie ahead

Brand Finance's Banking Forum looked at the most pressing issues banking brands are facing. World Trademark Review attended the event, and here are some of the key takeaways.

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81% of consumers believe “branding on products matters”, as Canadian scepticism of plain packaging highlighted

New research has revealed that eight out of 10 Canadian consumers believe that “branding on products matters” because it provides information and distinguishes goods from one another.

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Supreme People’s Court recognises YKK as well-known trademark

The Supreme People’s Court ruling on YKK Corporation’s trademark opposition retrial petition ended a decade-long trademark dispute. The decision has again emphasised the principle of necessity of recognition of well-known trademarks.

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Asia-Pacific Team of the Year: Burberry Asia

It has been a challenging few years for luxury brands and 2016 was no different. In such an environment, brand protection becomes even more important, so it is gratifying to see the Burberry Asia team step up to fight infringement.

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Vehicles & Transport Team of the Year: BMW

Working for a company operating at the cutting edge of its field, the trademark team at BMW Group often breaks new ground when it comes to protecting IP rights.

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France’s burgeoning tech sector could overtake UK, but filings remain flat: exclusive data analysis

In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.

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Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection

Recent incidents have demonstrated why brands must be careful when advertising on YouTube. New research also reveals that YouTube's content creators are increasingly obtaining registered trademark protection.

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Healthcare market robust – brands prosper while Chinese filings dominate: exclusive data analysis

In our latest industry data report, we explore the thriving and evolving healthcare industry. Our in-depth analysis reveals the trends driving this evolution, while also analysing key trademark filing statistics in this space...

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Brazil on the rebound – service sector thrives, trademark backlog falls: exclusive data analysis

In our latest country data report, we identify the best performing brands in Brazil and review recent filing data to assess the health of the trademark landscape.

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Issue 71