Brand management
Valuation firm claims Brexit “an opportunity” for British brands; historical data reveals a more nuanced reality
Brand Finance’s annual brand valuation ranking of British companies reveals a year-on-year rise in total value, with the company arguing Brexit is “an opportunity and stimulus for many British brands”. However, a look at past data suggests brand values lag behind pre-Brexit figures.
Read moreKit Kat blow, Comey trademark abandoned, and Russian IP office pledges blockchain support: news round-up
In our latest round-up, we look at the Advocate General’s latest Kit Kat decision, Liverpool FC embroiled in a dispute, a strong start for the ‘.app’ new gTLD, advice on building a fashion retail brand in 2018, and much more.
Read moreWith a fast-improving IP office and flourishing brands, Italy’s outlook is bright: exclusive data analysis
Our latest country data report focuses on the branding landscape of Italy. We explore key filing data and the performance of the leading Italian brands, revealing that their total brand value has increased at a quicker rate than that of the top global players.
Read moreLucasfilm trademark scuffle, Breaking Bad beer battle and Tanzania launches counterfeit campaign: news round-up
In our latest round-up, we look at how half of cybercrime revenues comes from illicit online marketplaces, the Brexit-related mark ruffling feathers, how cryptocoin names are often inspired by movies, and much more.
Read moreWTR Industry Awards 2018: the shortlist revealed
The WTR Industry Awards 2018 honour leading trademark teams and individuals across a range of sectors. We reveal the shortlist.
Read more“Generic drug-making is a fast-track business”: Sandoz trademark head reveals approach to IP management
In a wide-ranging interview, INTA’s president-elect and global head of trademarks for Sandoz, David Lossignol, talks about the challenges of managing pharmaceutical brand rights and the growing threat of IP restrictions...
Read moreNew bureau created in the fight for brand safety, but initiative may be “too little, too late”
The formation of a new brand safety network that will enable agencies to share information when brands appear next to objectional content has been unveiled by 4A’s. However, a commentator we spoke to had doubts about the impact...
Read moreadidas takes anti-counterfeiting fight to Instagram sellers, highlights enforcement challenge faced by brands
adidas and Reebok International have filed a lawsuit against 53 sellers of alleged counterfeit goods on social media sites. For those not yet monitoring the platform, the action provides a reminder that Instagram...
Read moreGroundbreaking paper suggests neuroscience could transform trademark strategies – both inside and outside the courtroom
A new research paper foresees a future in which brain scans transform the current understanding of trademarks. We speak with the author on how so-called "neuromarks" could be used as evidence in...
Read moreWHOIS access charges, NGOs take aim at watch list plans and INTA applauds ‘Brand India’: news round-up
In our latest round-up, we look at a registry’s plans to charge trademark owners for access to WHOIS data and the war of words over plans for an IP markets watch list.
Read moreNepal launches collective tea mark, HP ramps up anti-fakes efforts and new CITMA president: news round-up
In our latest round-up, we look at the election of a new president at CITMA, how HP is stepping up its anti-counterfeiting outreach, and much more.
Read moreHow the legal profession underutilises paralegals: exclusive interview with Deborah Hampton of Chemours
In the latest of our interview series with leading in-house counsel, The Chemours Company’s Deborah Hampton reflects on how paralegals are often underestimated and her approach to protecting the company’s global brand...
Read moreCall for more robust online RPMs, Alibabacoin hits back and getting legal advice from a robot: news round-up
In our latest round-up, we look at a trademark infringement lawsuit involving US TV sitcom I Love Lucy, Alibabacoin hits back at Alibaba lawsuit, and much more.
Read moreStart-ups, data privacy and trade secrets
For many start-ups, the data they possess is their biggest source of value. These fledgling companies must have a defined strategy for protecting data as both a business asset and an IP right.
Read moreProcedures and strategies for pharmaceutical brands: Brazil
Brazil is a first-to-file jurisdiction, and therefore IP rights are acquired only when an application is filed and registered with the Brazilian Patent and Trademark Office. However, pharmaceutical trademarks fall under two separate and independent statutory regimes...
Read moreManaging a pharmaceutical trademark portfolio with the assistance of outside counsel
Responsibility for a company’s portfolio is frequently placed in the hands of a few specialists. Often, this is not the only task carried out within the department. However, the legal protection of trademarks requires a high degree of specialisation...
Read moreAll thought and no action is a losing combination in China
Having a thorough knowledge of the trademark filing system is key to obtaining IP protection, but knowing what to register is only the first step to ensure that the process runs smoothly.
Read moreTrademark activity dwindles as values rise in the engineering and construction industry: exclusive data analysis
In this week’s industry data report, World Trademark Review analyses the engineering and construction sector. We examine key trademark-related data and explore the positions of the leading brands in this space...
Read moreThe online enforcement burden rises as new challenges emerge
This year’s Global Trademark Benchmarking Survey reveals that the online policing burden is intensifying, with new threats adding to the headache experienced by brand protection professionals.
Read moreChina’s remarkable trademark journey as records are broken at every turn: exclusive data analysis
We explore the vivacious Chinese branding market, which has enjoyed record-breaking trademark application numbers and dramatic changes occurring on the legal and administrative fronts that are affecting brand owners.
Read moreShifting markets and brand positions in a transforming auto industry: exclusive data analysis
We take a deep dive into the trademark landscape of the automotive sector. While Germany remains the home of the most valuable auto brands, Chinese companies are quickly catching up.
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1News24 APR 2018
Lucasfilm trademark scuffle, Breaking Bad beer battle and Tanzania launches counterfeit campaign: news round-up
In our latest round-up, we look at how half of cybercrime revenues comes from illicit online marketplaces, the Brexit-related mark ruffling feathers, how cryptocoin names are often inspired by movies, and much...
Read more -
2News20 APR 2018
Kit Kat blow, Comey trademark abandoned, and Russian IP office pledges blockchain support: news round-up
In our latest round-up, we look at the Advocate General’s latest Kit Kat decision, Liverpool FC embroiled in a dispute, a strong start for the ‘.app’ new gTLD, advice on building a fashion retail brand in 2018, and much...
Read more -
3News19 APR 2018
WTR Industry Awards 2018: the shortlist revealed
The WTR Industry Awards 2018 honour leading trademark teams and individuals across a range of sectors. We reveal the shortlist.
Read more -
4Analysis04 APR 2018
Massive British American Tobacco deal sets new record and demonstrates the potent power of brands
British American Tobacco's acquisition of Reynolds American is the highest ever recorded brand acquisition, and highlights the critical commercial importance of the work undertaken by trademark practitioners.
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5Analysis19 APR 2018
“Generic drug-making is a fast-track business”: Sandoz trademark head reveals approach to IP management
In a wide-ranging interview, INTA’s president-elect and global head of trademarks for Sandoz, David Lossignol, talks about the challenges of managing pharmaceutical brand rights and the growing threat of IP restrictions...
Read more
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1News25 APR 2018
One month until GDPR deadline: INTA and US government call for urgent rethink over WHOIS approach
With the GDPR enforcement date of May 25 fast approaching, the US government and INTA have expanded on their concerns – with a warning that a WHOIS blackout will result "in a field day for bad actors".
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2Legal update25 APR 2018
Victory for Coca-Cola: Delhi High Court grants permanent injunction against use of KINLEY
The Delhi High Court has issued a permanent injunction prohibiting Glacier Water Industries from using Coca-Cola’s KINLEY mark and passing off its goods as those of Coca-Cola.
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3Legal update25 APR 2018
New e-filing system: towards the modernisation of the trademark prosecution process
Kuwait has introduced a new e-filing system for trademark applications. This update examines how the country is modernising its trademark prosecution process in line with international best practices.
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4Analysis24 APR 2018
Valuation firm claims Brexit “an opportunity” for British brands; historical data reveals a more nuanced reality
Brand Finance’s annual brand valuation ranking of British companies reveals a year-on-year rise in total value, with the company arguing Brexit is “an opportunity and stimulus for many British brands”. However...
Read more -
5News24 APR 2018
Lucasfilm trademark scuffle, Breaking Bad beer battle and Tanzania launches counterfeit campaign: news round-up
In our latest round-up, we look at how half of cybercrime revenues comes from illicit online marketplaces, the Brexit-related mark ruffling feathers, how cryptocoin names are often inspired by movies, and much...
Read more
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