Brand management

Valuation firm claims Brexit “an opportunity” for British brands; historical data reveals a more nuanced reality

Brand Finance’s annual brand valuation ranking of British companies reveals a year-on-year rise in total value, with the company arguing Brexit is “an opportunity and stimulus for many British brands”. However, a look at past data suggests brand values lag behind pre-Brexit figures.

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“Generic drug-making is a fast-track business”: Sandoz trademark head reveals approach to IP management

In a wide-ranging interview, INTA’s president-elect and global head of trademarks for Sandoz, David Lossignol, talks about the challenges of managing pharmaceutical brand rights and the growing threat of IP restrictions...

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New bureau created in the fight for brand safety, but initiative may be “too little, too late”

The formation of a new brand safety network that will enable agencies to share information when brands appear next to objectional content has been unveiled by 4A’s. However, a commentator we spoke to had doubts about the impact...

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adidas takes anti-counterfeiting fight to Instagram sellers, highlights enforcement challenge faced by brands

adidas and Reebok International have filed a lawsuit against 53 sellers of alleged counterfeit goods on social media sites. For those not yet monitoring the platform, the action provides a reminder that Instagram...

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Groundbreaking paper suggests neuroscience could transform trademark strategies – both inside and outside the courtroom

​​​​​​​A new research paper foresees a future in which brain scans transform the current understanding of trademarks. We speak with the author on how so-called "neuromarks" could be used as evidence in...

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WHOIS access charges, NGOs take aim at watch list plans and INTA applauds ‘Brand India’: news round-up

In our latest round-up, we look at a registry’s plans to charge trademark owners for access to WHOIS data and the war of words over plans for an IP markets watch list.

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Nepal launches collective tea mark, HP ramps up anti-fakes efforts and new CITMA president: news round-up

In our latest round-up, we look at the election of a new president at CITMA, how HP is stepping up its anti-counterfeiting outreach, and much more.

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How the legal profession underutilises paralegals: exclusive interview with Deborah Hampton of Chemours

In the latest of our interview series with leading in-house counsel, The Chemours Company’s Deborah Hampton reflects on how paralegals are often underestimated and her approach to protecting the company’s global brand...

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Call for more robust online RPMs, Alibabacoin hits back and getting legal advice from a robot: news round-up

In our latest round-up, we look at a trademark infringement lawsuit involving US TV sitcom I Love Lucy, Alibabacoin hits back at Alibaba lawsuit, and much more.

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Start-ups, data privacy and trade secrets

For many start-ups, the data they possess is their biggest source of value. These fledgling companies must have a defined strategy for protecting data as both a business asset and an IP right.

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Procedures and strategies for pharmaceutical brands: Brazil

Brazil is a first-to-file jurisdiction, and therefore IP rights are acquired only when an application is filed and registered with the Brazilian Patent and Trademark Office. However, pharmaceutical trademarks fall under two separate and independent statutory regimes...

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Managing a pharmaceutical trademark portfolio with the assistance of outside counsel

Responsibility for a company’s portfolio is frequently placed in the hands of a few specialists. Often, this is not the only task carried out within the department. However, the legal protection of trademarks requires a high degree of specialisation...

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All thought and no action is a losing combination in China

Having a thorough knowledge of the trademark filing system is key to obtaining IP protection, but knowing what to register is only the first step to ensure that the process runs smoothly.

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Trademark activity dwindles as values rise in the engineering and construction industry: exclusive data analysis

In this week’s industry data report, World Trademark Review analyses the engineering and construction sector. We examine key trademark-related data and explore the positions of the leading brands in this space...

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The online enforcement burden rises as new challenges emerge

This year’s Global Trademark Benchmarking Survey reveals that the online policing burden is intensifying, with new threats adding to the headache experienced by brand protection professionals.

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China’s remarkable trademark journey as records are broken at every turn: exclusive data analysis

We explore the vivacious Chinese branding market, which has enjoyed record-breaking trademark application numbers and dramatic changes occurring on the legal and administrative fronts that are affecting brand owners.

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Shifting markets and brand positions in a transforming auto industry: exclusive data analysis

We take a deep dive into the trademark landscape of the automotive sector. While Germany remains the home of the most valuable auto brands, Chinese companies are quickly catching up.

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Issue 72