adidas takes anti-counterfeiting fight to Instagram sellers, highlights enforcement challenge faced by brands
In a lawsuit filed last week on behalf of adidas and Reebok International in the US District Court for the Southern District of Florida, the sports brands took aim at 53 sellers of alleged counterfeit goods on social media and e-commerce sites (eBay.com, Bonanza.com, iOffer.com and Instagram.com). For those not yet monitoring the platform, the action provides a reminder that Instagram should be a part of policing strategies.
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