Brands unprepared for reputational damage of fake news and hate speech on digital ad platforms: report
A new report examining brand safety in the digital media environment has revealed that few brands have taken adequate measures to prevent online advertisements appearing alongside objectionable and potentially damaging content, including fake news and hate speech. The report further claims that many brand owners are unprepared for the reputational damage of their trademarks appearing alongside unsafe content and must take preventative measures.
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