81% of consumers believe “branding on products matters”, as Canadian scepticism of plain packaging highlighted
New research has revealed that eight out of 10 Canadian consumers believe that “branding on products matters” because it provides information and distinguishes goods from one another. The study also suggests that Canadians are sceptical about the introduction of standardised packaging – for both tobacco and marijuana products – although the government’s consultation paints a different picture of public opinion on the measure.
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