In an exclusive interview with World Trademark Review, Ainsley Jong, goodwill ambassador for the Cambodian Counter Counterfeit Committee (CCC), has called on international brands to engage with the Cambodian government to help shape the country’s brand protection environment. The invitation comes at a time of booming economic growth, with more companies expected to enter the market in the coming years.

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RE: Brands offered “unique opportunity” to engage with Cambodian government to help shape country

Counterfeit crime is not just harm to one company but harm to whole society. It is now transnational crime including money laundering and human tracking activities for countereiting. Thus international cooperation is very necessary to fight against it...

Young Lee, on 01 Oct 2017 @ 11:31

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