Virtual reality is set to emerge as a new trademark battleground, brand owners are warned 12 May 16
If this year’s technology predictions hold true, 2016 will be the year that virtual reality (VR) will begin to breakthrough into the mainstream. As products from the likes of Google, Facebook, Microsoft, Sony, HTC and Samsung add much needed competition to a new generation of VR devices, one IP expert tells World Trademark Review that VR platforms and VR-related domains should now be on the policing schedule for most brand owners.
This part of the website has now moved to the subscriber area. To read more, please pick an option below.
Register to access two articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
"There is no doubt that World Trademark Review is an important tool for people dealing with trademark matters"
Maria de Lourdes Lopes Dias
Lopes Dias & Associados
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email