This week India pushed forward an initiative to increase tobacco warnings on packaging from 40% to 85%, the move following France’s recently announced plans to introduce plain packaging. It seems, then, that the global momentum of plain packaging is picking up and this week also saw the release of a report supporting plain packaging in Canada, authored by the Canadian Cancer Society. World Trademark Review has previously covered the plain packaging debate from a trademark perspective so this week we spoke to Canadian Cancer Society’s senior policy analyst, Rob Cunningham, to see how persuasive he finds the trademark lobby’s arguments.

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