“We try to pick our battles carefully”: exclusive interview with AIG’s Shama Elliott
To continue our series of articles providing insights into the work of leading WTR 300-ranked corporate trademark professionals, World Trademark Review spoke to Shama Elliott, IP manager at American International Group (AIG). In an in-depth conversation, she explained the value non-lawyers can add to trademark departments, sheds light on some of the key challenges facing brands in the insurance and financial services sector, and much more.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is simply the first resource I will go to for trademark-related information, whether about the latest trademark law development or case news, top trademark practitioners or interesting trademark events.
Jerry F Xia
Deputy general counsel and chief IP counsel – Asia-Pacific, corporate law department
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email