As Alibaba’s Anti-counterfeiting Alliance grows, is Amazon now the primary battleground in the war against fakes?
Alibaba Group has confirmed that membership to its Anti-counterfeiting Alliance has climbed to over 100 brands, a significant rise from the original 30 when the initiative launched in January 2017. While brand support for Alibaba appears to be growing, exclusive survey data reveals the Chinese giant is still a significant challenge for rights holders tackling fakes – but respondents also claim that Amazon is “less and less willing to help brand owners”.
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