Alibaba has revealed what it describes as “significant progress” in IP protection in 2017, with data showing significantly faster processing time for takedowns and a 42% decline in notice-and-takedown requests. While the results show that the Chinese marketplace giant is confident that its efforts are garnering positive results, people we spoke with at the INTA Annual Meeting still report huge volumes of fakes – with one urging Alibaba to develop an API to allow third-party takedowns.

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