Authorities should distinguish between ads and trademarks: exclusive interview with PepsiCo’s Sergio Barragan
Continuing our weekly series of deep dives into the work of leading WTR 300-featured corporate trademark counsel, World Trademark Review this week caught up with Sergio Barragan of food, snack and beverage giant PepsiCo. In a wide-ranging discussion, we discover his approach to managing the company’s extensive Latin American brand rights portfolio.
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