This week, Alibaba’s Anti-Counterfeiting Alliance (AACA) announced the creation of a brand advisory board to facilitate greater collaboration between the ecommerce giant and AACA members on the protection of intellectual property rights. One brand protection leader for a major international company has welcomed the development, but hopes that “truly new” approaches to anti-counterfeiting are the result rather than extensions of current programmes.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

The searchable online World Trademark Review database is a valuable research tool.

IP director
Maus Frères/Lacoste


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Trevor Little

  • Author
  • Editor


Please log in or register to leave a comment.

There are no comments on this article

Share this article