Alibaba unveils brand advisory board; local commentators positive but seek additional detail
This week, Alibaba’s Anti-Counterfeiting Alliance (AACA) announced the creation of a brand advisory board to facilitate greater collaboration between the ecommerce giant and AACA members on the protection of intellectual property rights. One brand protection leader for a major international company has welcomed the development, but hopes that “truly new” approaches to anti-counterfeiting are the result rather than extensions of current programmes.
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