A new study by academics at George Washington University has benchmarked the most common innovation proxies, and concluded that the size of a company’s trademark portfolio is a more consistent indicator of innovation than patent count or R&D expenditure. The result adds to the evidence that trademarks hold value beyond simple exclusivity and recognition, with one of the academics telling World Trademark Review that it may indicate that these rights “are actually undervalued”.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

"There is no doubt that World Trademark Review is an important tool for people dealing with trademark matters"

Maria de Lourdes Lopes Dias
Senior Partner
Lopes Dias & Associados

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Comments

Please log in or register to leave a comment.

RE: Groundbreaking study suggests trademark count, rather than patent count, is a better predictor of innovation

that is true.... e.g. every new consumer good needs a (good) trademark...

"The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers' goods..." (Schumpeter, J. A., “Kapitalismus, Sozialismus und Demokratie”, 1942]

Erich Auer, IVO-KERMARTIN GMBH on 13 Jul 2017 @ 19:46

Share this article