Vox Populi Registry, the company behind ‘.sucks’, is looking to deflect repeated criticism ahead of the planned autumn launch of its Consumer Advocate Subsidy programme. The company continues to promote its Trailblazers Programme, as it hopes to encourage a more positive community spirit on the ‘.sucks’ platform. It has also launched a range of promotional websites, two of which lawyers claim could toe close to the line when it comes to infringing the IP rights of entertainment powerhouse DC Comics.

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