Trevor Little

Trademark professionals are being invited to participate in the ninth annual Global Trademark Benchmarking Survey, which measures the pulse of the industry, tracks industry trends and identifies how practice is evolving to counter new threats and exploit new opportunities. Participation in the survey is free of charge and designed to give counsel – both in-house and in private practice – the opportunity to have their say on the state of the industry.

Last year’s survey revealed that the budgetary squeeze on in-house counsel had continued through 2015, with a quarter of corporate respondents reporting that their budgets had been cut and 42% seeing budgets frozen. As if that were not challenging enough, the prospects for the coming year looked bleak for many: some 40.9% of respondents anticipated budgetary changes, with most expecting cuts rather than rises. The result was that too many counsel faced the continued prospect of being under-resourced and under pressure.

Meanwhile, in the law firm sector, private practitioners struck a more optimistic note, with 93.8% stating that they were either “optimistic” or “very optimistic” about the level of upcoming work. This was in part due to corporate teams outsourcing more work in a bid to manage workloads, with clients also becoming more demanding of their partners – 59% of law firm respondents reported that clients had demanded heightened service levels through 2015.

So did 2016 live up to expectations? One year on, we are asking the trademark community to have their say on the current state of the industry, and predict what the future may bring. As mentioned, there is no cost for participating in the survey, and any views that you supply will be used only to build up a general picture of the state of the market (your responses may therefore be used anonymously in editorial, but will not be attributed to you, and your information will not be used for any commercial purpose).

Completion of the survey should take no more than 10-15 minutes. The results will be presented in issue 67 of World Trademark Review, with additional coverage on our blog. To access the Global Trademark Benchmarking Survey, please use the links below.

The survey form for in-house/corporate counsel is available here.

The survey form for law firm practitioners is available here.


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