With sunrise now a week old, Vox Populi Registry has placed a running ticker on its website highlighting some of the brands which have registered a ‘.sucks’ domain name. Despite concern over the hefty sunrise fees, brands are not shying away from making registrations, with John Berard, CEO of the registry, stating that the numbers have exceeded his expectations.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.

Jennifer Chung
Assistant general counsel
Time Inc

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Comments

Please log in or register to leave a comment.

RE: Brands rush to register ‘.sucks’ domains despite concern over pricing

Anyone notice that if you search one of the "Recently Registered" names scrolling on the nic.sucks page, they may still be listed as Available with the registrars? I tried TINDER.SUCKS and XBOX.SUCKS and they were both still listed as available. If so, then Vox Pop is lying. If not, then the registrars are not being informed. In either case. someone needs to blow the whistle on this scam.

Michael R Graham, Expedia Inc on 13 Apr 2015 @ 22:26

Share this article