This week a trademark application was the subject of rare international media coverage after US President Donald Trump saw a TRUMP mark progress to registration in China. While much speculation has centred on whether the move represents an inexpensive way for China to curry favour with the president, from a legal perspective the registration is speculation. And while the focus has been directed at the political fallout from a president being granted such rights, other aspects are worth scrutiny for trademark experts.

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Trevor Little

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