Groundbreaking study suggests trademark count, rather than patent count, is a better predictor of innovation 10 Jul 17
A new study by academics at George Washington University has benchmarked the most common innovation proxies, and concluded that the size of a company’s trademark portfolio is a more consistent indicator of innovation than patent count or R&D expenditure. The result adds to the evidence that trademarks hold value beyond simple exclusivity and recognition, with one of the academics telling World Trademark Review that it may indicate that these rights “are actually undervalued”.
This part of the website has now moved to the subscriber area. To read more, please pick an option below.
Register to access two articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
"World Trademark Report is the best service of its type. No other service reports international case law and law changes faster and more concisely. Keep up the good work."
Mary M. Squyres
Brinks Gilson & Lione Chicago, Illinois USA
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email