With the prospect of a ‘no deal’ Brexit, the UK government should have unilateral trademark provisions on standby
UK Prime Minister Theresa May spoke again this week of the possibility of the United Kingdom leaving the European Union without a negotiated deal, and dismissed joining the European Economic Area (EEA) as an option for the country. With the outcomes favoured by most brands and IP professionals unlikely in such a scenario, it is crucial for the United Kingdom to formulate an approach to EU trademarks in the event of a 'hard' Brexit.
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