America first... for now: how Chinese and European brands are closing the gap

Exclusive analysis reveals why major US brands are feeling the pressure of increased competition in the global marketplace – and how they can fight back.

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TTAB defers decision on motion to strike

In a recent consolidated proceeding concerning the LEHMAN BROTHERS mark, Tiger Lily Ventures Ltd moved to strike certain testimony and evidence submitted by Barclays Capital Inc during the latter’s case-in-chief, on both procedural and substantive grounds.

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Abanka defends mark against insufficient use in the United Kingdom

Abanka recently appealed a ruling to revoke its trademarks for insufficient use in the United Kingdom.

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UDRP shields brand from cybersquatting under '.reviews'

In a recent decision under the Uniform Domain Name Dispute Resolution Policy a US home warranty company has obtained the transfer of a domain name identically reproducing its trademark under the '.reviews' new generic top-level domain.

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General Court: BRENT INDEX is descriptive of goods and services linked to financial sector

The General Court has upheld a decision of the Fourth Board of Appeal of the EUIPO finding the mark BRENT INDEX descriptive and devoid of distinctive character.

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Study reveals the financial payback of intangible assets and Apple’s 42% value capture

According to new research, intangible capital, including branding and design, contributes almost one-third of the value of manufactured products globally. In particular sectors the role of intangibles is even more telling.

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While China's economic growth slows, trademark-backed loans buck the trend

Chinese businesses leveraged trademark rights to receive loans totalling Rmb65 billion in 2016, more than double the sums lent in 2015. Significantly, the figure dwarfs equivalent lending against patents.

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Study reveals that new gTLDs comprise seven of the top 10 domains used by spammers

Preliminary findings of research conducted by IBM indicate that new gTLDs are among the most widely used top-level domains in email spamming activities.

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Keep it simple, stupid: study reveals how simplicity boosts customer affinity and economic performance

New research from brand consultancy Siegel+Gale has analysed nearly 900 brands to create a ranking of those which succeed due to brand promise simplicity. However, achieving simplicity remains an uphill battle.

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Financial & Professional Services Team of the Year: American International Group

Promoting an understanding and appreciation of intellectual property across the corporate structure is a key challenge for many trademark departments. However, American International Group (AIG) may have discovered a solution.

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Trademark filings in Australia stagnant but enforcement win rates remain surprisingly high: exclusive data analysis

World Trademark Review provides a breakdown of the Australian trademark landscape.

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Major disruptions in the insurance sector and how brand strategies must evolve: exclusive data analysis

We look at trademark trends in the insurance sector, which is undergoing an incipient transformation that could present significant risks and opportunities for brands.

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Issue 71