Banking/finance - World Trademark Review


Spanish filers look to the EUIPO over China, as local trademark market shows signs of stagnancy: exclusive data analysis

In our latest country data report, we turn our spotlight to Spain. We reveal that smaller brands may have an especially tough time flourishing there, analyse key filing trends both domestically and abroad, and much more.

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WTR Industry Award winner profile: Visa

In 2017 Visa, winner of the WTR Industry Awards Financial and Professional Services Team of the Year, was at the forefront of the intersection of brands and new technology.

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The link between SME financial performance and trademark rights revealed

New research has highlighted the beneficial effect of trademark ownership for start-up companies. The study demonstrates that fledgling companies with more trademarks achieve higher valuations, attract greater investment and perform better after IPOs...

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No likelihood of confusion between FIDELITY and FIDELIS despite similarity between marks and services

A recent decision of the Patents Court of England and Wales demonstrates the increasing difficulties in enforcing trademarks registered for a broad class of goods or services.

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Mastercard wins appeal against device mark for likelihood of confusion

The Board of Appeal has found a likelihood of confusion between Mastercard’s well-known device marks and a device mark comprising two interlocking circles.

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Bitcoin trademark sparks anger, new Corsearch partnership and media decries Ivanka Trump marks: news round-up

In our latest round-up, we look at Hasbro being granted a registered mark for the smell of Play-Doh, a UK company obtaining a mark for BITCOIN, media coverage of trademarks linked to Ivanka Trump, and much more.

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The world’s leading corporate trademark professionals revealed

Released today, Apple, Mars and Procter & Gamble head up the 2018 edition of the WTR 300: The World’s Leading Corporate Trademark Professionals. Now in its second edition, this community-led research project identifies the leading lights of the corporate...

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WTR Industry Awards 2018: the shortlist revealed

The WTR Industry Awards 2018 honour leading trademark teams and individuals across a range of sectors. We reveal the shortlist.

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Call for more robust online RPMs, Alibabacoin hits back and getting legal advice from a robot: news round-up

In our latest round-up, we look at a trademark infringement lawsuit involving US TV sitcom I Love Lucy, Alibabacoin hits back at Alibaba lawsuit, and much more.

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Going phishing: countering fraudulent campaigns

Two new policies going into effect soon underline the fact that the phishing attacks and spoofing that lead to data breaches are only increasing in frequency – and there is no slowing down in sight.

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Financial & Professional Services Team of the Year: American International Group

Promoting an understanding and appreciation of intellectual property across the corporate structure is a key challenge for many trademark departments. However, American International Group (AIG) may have discovered a solution.

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How bank brands must adapt to a new and evolving playing field: exclusive data analysis

In World Trademark Review’s latest industry report, we delve into the sprawling banking sector. We present key trademark filing statistics, and assess how the leading banking brands have performed in the last year.

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Trademark filings in Australia stagnant but enforcement win rates remain surprisingly high: exclusive data analysis

World Trademark Review provides a breakdown of the Australian trademark landscape.

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Major disruptions in the insurance sector and how brand strategies must evolve: exclusive data analysis

We look at trademark trends in the insurance sector, which is undergoing an incipient transformation that could present significant risks and opportunities for brands.

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Issue 74