Analysis: Strategic

Brands risk “destructive” reputational damage from lack of transparency about influencer marketing, study warns

A majority of UK consumers have a poor understanding of the regulations surrounding influencer marketing, with brands failing to capitalise on the public’s desire to remain informed, claims new study.

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How bank brands must adapt to a new and evolving playing field: exclusive data analysis

In World Trademark Review’s latest industry report, we delve into the sprawling banking sector. We present key trademark filing statistics, and assess how the leading banking brands have performed in the last year.

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WIPO hits back after ICA sets its sights on UDRP providers and panellists

The Internet Commerce Association has published a document making a series of recommended reforms for the UDRP system, which WIPO claims “betrays a clear misunderstanding of the actual mechanics of impartial and efficient ADR case management”.

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Domain name homograph attacks on brands “a bigger problem than anyone realises”, expert warns

​​​​​​​New research reveals the significant security risk posed by domain name homograph attacks. The author of the study has warned that not enough attention is being paid to the problem by brand owners.

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“There are no shortcuts” – study claims free trademark tools could be reason for rise in infringement

​​​​​​​A new study finds that a majority of trademark practitioners rely on free search tools when clearing marks, with a further claim that this may have led to more infringement.

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More empathy needed in trademark enforcement, says café owner who labelled Coca-Cola a “corporate bully”

A New Zealand café owner who accused Coca-Cola of being a “corporate bully” tells World Trademark Review that brand owners should take a more cooperative approach to trademark enforcement.

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Alibaba on the offensive: warns brands not to trust Notorious Markets List, undecided on future cooperation

​​​​​​​Alibaba Group continues to talk tough in the wake of Taobao remaining on the USTR's latest Notorious Markets List, now suggesting that brand owners should no longer trust the report.

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“Now we can step on the gas”: Corsearch CEO reveals future plans after private equity deal completion

On January 5 Corsearch announced the closure of its sale to Audax Private Equity. In an interview with World Trademark Review, Corsearch President Officer Tobias Hartmann reveals the company’s product and growth plans.

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Embracing APIs: technology company calls on trademark offices to adopt open data philosophy

IP technology company LawPanel has called on national IP offices to develop software tools that open up data to third-party developers.

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Trademark litigation slump continues; the law firms capitalising on dispute-related work revealed

The latest tracker data from Lex Machina confirms that the litigation slump continued in 2017, with the 3,782 cases filed representing a nine-year low.

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More information about Gleissner trademark activity emerges as business owner voices frustration

Business owners have spoken to World Trademark Review about their anger and confusion over the mysterious trademark activity of entrepreneur Michael Gleissner.

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Illegal streams: copyright challenges and how to beat them using trademark law

The streaming or retransmission of audiovisual content raises a number of complex legal issues for rights holders, who face a number of hurdles when it comes to taking action. Trademark law is just one enforcement option available.

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Managing trademark assets

Last October World Trademark Review hosted Managing Trademark Assets in Chicago; crisis communications and the creative tactics needed to foster a cross-enterprise understanding of trademarks were just two of the strategic issues discussed.

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The enemy within: combating internal counterfeiting

The increasing risk coming from within organisations should not be underestimated. However, developing resilient policing and reporting strategies can help to counter these internal threats.

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The fame game: how reputation can protect unregistered marks in China

Recent decisions have highlighted the evolving approach to protection for unregistered trademarks in China. However, when seeking to prove reputation there are a number of factors to consider.

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Blazing ahead: 25 developments set to shape the future of trademarks

As a new year begins, World Trademark Review looks ahead at some of the key changes and trends that could present both risks and opportunities to our industry.

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An arm’s-length approach to trademark royalty rates

The transfer of intangible property may have a material effect on domestic taxes. While estimating trademark royalty rates for intercompany transfer pricing is fraught with difficulty, it can be helpful to adopt a systematic approach.

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Inside track: Anheuser-Busch InBev

Following Anheuser-Busch InBev’s 2016 takeover of its nearest rival, World Trademark Review spoke to the revamped IP team about the changes that they have witnessed and the challenges of managing trademarks for the world’s biggest brewer.

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Shaky dominance of the United States – litigation on decline as Chinese filings surge; exclusive data analysis

We survey the world’s leading market for brands: the United States. We take a look at the performance of the country’s trademark office and leading brands, and analyse key filing and litigation statistics.

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US retail brands are teeming with life despite the so-called 'retail apocalypse': exclusive data analysis

World Trademark Review takes an in-depth look at the retail sector. As one of the most dynamic branding environments of any industry sector, we analyse how the top brands in this field have performed.

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ECJ’s Coty decision a major win for luxury brands but question marks remain for other sectors

The European Court of Justice handed down its much-anticipated Coty judgment this week, ruling that brand owners may restrict the online sales of their products through third-party platforms.

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Issue 71