Analysis: Strategic

“Successful strategy is rooted in looking forward”: Amazon on protecting the world’s most valuable brand

Exclusive insights from Dana Brown Northcott, Amazon.com’s associate general counsel, intellectual property.

Read more

“Our small size may be a huge advantage”: how Lindt & Sprüngli AG approaches brand protection

Nicholas Studler, head of intellectual property at Lindt & Sprüngli AG, expands on his approach to internal relationship building and brand enforcement.

Read more

Bitcoin, CNN and Elon Musk under attack: how scammers are stepping up their game

​​​​​​​An investigation from World Trademark Review has explored the evolving tactics of misleading and often malicious websites that pose as articles from well-known news outlets, with common trends including the use of cryptocurrency and...

Read more

Ambush marketing may steal the headlines but new study shows brand benefits of official event sponsorship

New research has found a strong link between the impact of certain types of sponsorship assets and intangible rights on raising brand awareness.

Read more

WTR Industry Award winner profile: Visa

In 2017 Visa, winner of the WTR Industry Awards Financial and Professional Services Team of the Year, was at the forefront of the intersection of brands and new technology.

Read more

“It is rare for Google to be the plaintiff in a trademark litigation”: exclusive interview with the tech giant’s director of trademarks

Annabelle DanielVarda, legal director, trademarks at Google, provides the inside track on the company’s brand protection efforts.

Read more

“We try to take smart risks”: Sandoz International’s business-focused reproach to rights management

How Sandoz International, this year’s WTR Industry Awards Healthcare and Life Sciences Team of the Year, adapts its enforcement strategies to keep one step ahead of infringers.

Read more

The link between SME financial performance and trademark rights revealed

New research has highlighted the beneficial effect of trademark ownership for start-up companies. The study demonstrates that fledgling companies with more trademarks achieve higher valuations, attract greater investment and perform better after IPOs...

Read more

Tackling infringement in China: practical perspectives from New Balance

How New Balance, winner of the WTR Industry Awards’ Asia-Pacific Team of the Year, protects its brand in China.

Read more

"Adapt or die": seven ways the trademark industry could be transformed in the next decade

During a session at this week’s ECTA Annual Conference, experts made some bold – often startling – predictions on where they see the trademark industry in 10 years. While some were unsurprising, such as the rise in AI, there were some...

Read more

Brand versus budget: Rotary International’s collaborative approach to trademark management revealed

Rotary International connects 1.2 million members from more than 35,000 clubs. While this creates policing and educational challenges, the network also represents a unique resource on which the team can draw.

Read more

WTR Industry Award winner profile: American Airlines

The American Airline team is tasked with overseeing a significant global portfolio, in addition to serving as data counsel.

Read more

“We rely on a quilt of rights”: inside Starbucks’ trademark strategy

Insight into how the coffee chain giant manages and enforces its rights across the globe.

Read more

“Rapid brand growth has led to a swell of demand for counterfeits”: how Superdry meets the challenge head on

Superdry’s senior IP counsel expands on the company’s approach to trademark enforcement and management.

Read more

“Rights holders will be disappointed”: UK Supreme Court sides with ISPs in Cartier case

The UK Supreme Court has handed down its decision in the Cartier website blocking case, siding with internet service providers (ISPs) and ruling that brand owners should indemnify ISPs for the costs of implementing blocking injunctions...

Read more

WTR Industry Award winner profile: Apple

A behind the scenes look at Apple, winner of this year’s WTR Industry Award for Technology and Consumer Electronics Team of the Year.

Read more

The trademark lesson that went global: Velcro Companies’ team head on the success of the ‘Don’t say Velcro’ video

Velcro Companies’ trademark team, fresh off a win at the WTR Industry Awards, reflect on the success of the ‘Don’t say Velcro’ video

Read more

“All employees are brand ambassadors whenever they are out in the wild”: the Netflix approach to enforcement

Practical insights from the WTR Industry Awards’ Sports, Entertainment and Media Team of the Year.

Read more

"I wouldn't change a thing": J Thomas McCarthy reflects on a career in trademarks

After his invaluable contribution to the global trademark community was recognised at the WTR Industry Awards, J Thomas McCarthy sat down with us to reflect on an illustrious career.

Read more

As IHOP becomes IHOb, companies should think twice before trying to emulate this ‘rebrand’ campaign

Fast food brand International House of Pancakes (IHOP) has unveiled its new IHOb identity. However, industry experts warn that this type of move is not suitable for all companies, with many critical trademark dimensions.

Read more
Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 73
;