Analysis: Market - World Trademark Review

Analysis: Market

Food delivery marks on the rise, as Starbucks leads the way in restaurant brand filings: exclusive data analysis

In this week’s industry data report we look at the food service industry. We reveal that Starbucks has the most robust trademark portfolio in the industry, the rise in 'food delivery' applications, and more.

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Reputational risks on free speech social network Gab; research reveals scale of brand misuse

Research from World Trademark Review has found that many major brand names have been registered on "free speech social network" Gab, with related pages sometimes featuring homophobic and racist content.

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Next steps for brand protection in a post-GDPR world: trademark takeaways from ICANN 62

The recent ICANN meeting in Panama saw the impact of the GDPR on WHOIS access take centre stage. In this exclusive guest post, Brian J Winterfeldt, president of ICANN’s Intellectual Property Constituency, discusses the key takeaways...

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Madrid System fails to have an impact for local filers: an analysis of the Indonesian trademark market

In this country data report, we hone in on the fast-growing Indonesian trademark market, revealing that the country’s recent accession to the Madrid Protocol has had little impact on local filers, while US applicants have...

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Corruption and weak IP legislation identified as main drivers of counterfeit trade

​​​​​​​The main drivers that determine the likelihood of a country being involved in the trade of counterfeit goods have been identified by a new report from the European Union Intellectual Property Office.

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Cristiano Ronaldo to Juventus, LeBron James to LA Lakers: the brand perspective on major sporting moves

​​​​​​​The last week has seen NBA legend LeBron James and football superstar Cristiano Ronaldo signing lucrative new deals. Experts say that the strong commercial brand of both players will justify the big dollars being...

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Time for non-tobacco brands to take the threat of plain packaging more seriously

In the first of a new regular opinion column, the onward march of plain packaging is examined. In the face of seemingly unstoppable momentum, now is the time to consider whether brands will remain on the sidelines or make their voices heard...

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Google and Amazon eye hospitality sector as hotel brands diversify their filing strategies: exclusive data analysis

In our latest industry-focused data report, we put the spotlight on the hospitality market, honing in on the hotel sector in particular. We reveal the top hotel brands, how the industry is diversifying, and...

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Riding the tidal wave: USPTO faces 10% rise in trademark applications

With a 10% rise in trademark applications mostly spurred by Chinese filings flooding the USPTO in 2017, questions have been raised about whether the office can cope with this influx – both now and in the future.

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From obscure speciality to breaking news: GIs under the spotlight

Geographical indications have hit the headlines in recent months, with mainstream debate grappling the extent of their protection – but why have they become such a hot political issue?

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Rising sales, healthy filings and new opportunities in the dynamic cosmetics sector: exclusive data analysis

In this week’s industry data report, we provide a rundown of the cosmetics market from a branding perspective. We take a big picture look at sales growth and key trends and reveal that technology trademark filings...

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Bitcoin, CNN and Elon Musk under attack: how scammers are stepping up their game

​​​​​​​An investigation from World Trademark Review has explored the evolving tactics of misleading and often malicious websites that pose as articles from well-known news outlets, with common trends including the use of cryptocurrency and...

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ICANN unveils framework for future WHOIS access; cost and compliance uncertainty remains

Last night, ICANN kicked off its effort to minimise the impact of the GDPR on those with a legitimate interest in accessing WHOIS data – but questions remain, not least over likely costs.

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Despite the potential of the Middle East, excessive fees are leading to a shrinking trademark market: exclusive data analysis

In this week’s data report, we examine the state of the trademark market in the Middle East, taking an in-depth look at filing trends in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE in...

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AI and big data will drive the future of trademark services but prosecution work applications are a long way off

Industry experts confident that demand for advanced data analytics will continue to rocket. However, in terms of substantive prosecution work, there is no expectation that such services will replace the work...

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Growth of food and drink brands remains flat, but Chinese register sees explosion in filings: exclusive data analysis

In our latest industry data report, we inspect the food and beverage sector, finding that brand growth has been limited in this dynamic and challenging market. We also take a close look at overarching application...

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South Korea rockets to top of customs ranking; illicit trade report reveals countries that need to do more

The Global Illicit Trade Environment Index scores 84 economies on the extent that they enable or prevent illicit trade. The report contains useful insights on the anti-counterfeiting landscape.

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Japan’s filing trends are distorted by a single applicant, while brands plummet in value: exclusive data analysis

In this week’s country data report, we highlight Japan’s unusual distribution of applications by trademark class, analyse the volatile values of the leading Japanese brands, and much more.

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The GI stand-off: inside the IP issue stalling NAFTA and Brexit negotiations

The treatment of geographical indications is proving a sticking point in the ongoing Brexit negotiations. While trademark associations have confirmed their support for a system of mutual recognition, the UK government has not yet made any guarantees...

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Trademark policing in a GDPR world: the current state of play with WHOIS

​​​​​​​After months of preparation, the EU's GDPR became enforceable last Friday. On that same day, ICANN’s Temporary Specification for gTLD Registration Data became effective. We look at what this all means for online policing, and the fears of those...

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Tech trademark filings are falling but brand values continue to explode: exclusive data analysis

In our latest data report, we analyse the vibrant technology landscape, and provide a full rundown of the filing patterns in this field and gauge the performances of the leading tech brands in the world.

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Issue 74
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