Analysis: Market

Valuation firm claims Brexit “an opportunity” for British brands; historical data reveals a more nuanced reality

Brand Finance’s annual brand valuation ranking of British companies reveals a year-on-year rise in total value, with the company arguing Brexit is “an opportunity and stimulus for many British brands”. However, a look at past data suggests brand values lag behind pre-Brexit figures.

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Half of companies have lost revenue to online counterfeits, as darknet infringement predicted to rise

New research reveals that almost half of the companies it surveyed had lost sales revenue to online counterfeits, further finding that almost a third had no online brand protection plan in place.

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Trademark offices prepare for the future as users give poor performance grades

The performance levels of the Chinese, Brazilian and Indian trademark offices have clear room for improvement but change could be afoot.

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Massive British American Tobacco deal sets new record and demonstrates the potent power of brands

British American Tobacco's acquisition of Reynolds American is the highest ever recorded brand acquisition, and highlights the critical commercial importance of the work undertaken by trademark practitioners.

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China’s remarkable trademark journey as records are broken at every turn: exclusive data analysis

We explore the vivacious Chinese branding market, which has enjoyed record-breaking trademark application numbers and dramatic changes occurring on the legal and administrative fronts that are affecting brand owners.

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Exclusive

Cooperation, imagination and perseverance: insights into Western Digital’s global brand protection efforts

An exclusive interview with Cynthia Tregillis, vice president of global brand protection and trademarks at Western Digital, on challenges and lessons in her role.

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As SERIAL trademark is refused, research reveals podcast industry lags behind in brand protection

​​​​​​​A trademark application for the term SERIAL, filed by the creators of the popular podcast of the same name, has been refused. It comes as research reveals that many popular podcasts have no registered protection.

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Shifting markets and brand positions in a transforming auto industry: exclusive data analysis

We take a deep dive into the trademark landscape of the automotive sector. While Germany remains the home of the most valuable auto brands, Chinese companies are quickly catching up.

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Virtual reality trademark litigation predicted to rise, counsel urged to prepare now

​A major new research project from Perkins Coie explores expectations for the augmented and virtual reality markets – with 38% of technology experts predicting a rise in trademark-driven litigation in the future.

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Argentina’s emergency trademark law amendments and reassuring filing figures; exclusive data analysis

World Trademark Review examines the IP profile of Argentina, exploring the potential impact of the new emergency decree on trademark law, while providing a thorough breakdown on filings at the Argentine register.

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Exclusive

“The Stan Lee name is the most important asset” – exclusive interview with POW! Entertainment’s Relani Belous

In the first of a series of interviews with leading corporate trademark professionals, Relani Belous outlines the brand challenges she is tackling in her new role as general counsel of Stan Lee’s Pow! Entertainment...

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Oil and gas sector emerges from downturn but brands continue to struggle: exclusive data analysis

In this week’s data report, World Trademark Review takes a look at the oil and gas sector through a trademark lens. In addition to providing an overview of key industry trends, we reveal the top filing classes and the rise...

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Exclusive

The Gleissner Oppositions: investigation reveals serial trademark filer has prevailed in disputes with major brands

​​​​​​​A major new investigation by World Trademark Review reveals entrepreneur Michael Gleissner has lost a vast majority of opposition decisions in the UK, but has scored some notable victories against well...

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Singapore’s timid local trademark scene belies its branding strength: exclusive data analysis

This week’s country data report looks at the small but mighty trademark profile of Singapore. As well as exploring its nation brand strength, we identify its most important trademark-intensive industries and reveal the leading...

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OECD outlines strategies to fight the illicit trade scourge; governments urged to step up

The Organisation for Economic Cooperation and Development (OECD) has released a major new policy study in which it identifies how governments and customs authorities can step up the fight against illicit goods.

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US government report finds staggering ratio of fakes on major e-commerce sites: calls for agencies to step up

A new report by the US government’s Accountability Office (GAO) has found that US agencies could be doing significantly more to tackle the growing threat of counterfeit goods.

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Brand Strategy China – critical insights on value creation and rights protection

World-class brand creation and protection professionals convened in Shanghai for World Trademark Review’s Brand Strategy China. The high-level event resulted in actionable. takeaways for those tasked with protecting and growing their brands...

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Has China changed? Brand owners face an evolving and uncertain legal landscape

An analysis of recent decisions illustrates an evolving desire by China’s courts to take decisive action against infringers. However, there are a number of strategies that rights holders need to implement to maximise their chances of brand protection...

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Plain crazy? Extending plain-packaging restrictions to alcohol and sugar

Following in the footsteps of tobacco regulation, momentum is building in support of plain packaging for alcoholic and high-fat, salt and sugar products. These industries should act early to head off the threat of increasing legislation.

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An open data revolution

The Intellectual Property Office of New Zealand is a quiet pioneer when it comes to handling trademark data and now it wants the rest of the world to follow suit. In this article, it explains how it can be done.

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Protecting your brand in Mexico – how to avoid the unexpected

Over the past two decades, Mexico’s enforcement framework has improved immeasurably, although challenges remain. Trademark owners should consider a number of strategies in order to avoid any unpleasant surprises.

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Issue 72