Analysis: Market

Media brands yet to capitalise on trademarks for new technologies: exclusive data analysis

In our latest industry data report we shine a light on the global media and entertainment industry. While digital content currently offer companies in the space, we reveal that filings for new tech remain low.

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Diesel’s ‘Go with the Fake’ campaign goes viral; does it undermine the value of authentic products?

Fashion brand Diesel has opened a pop-up store in New York selling so-called ‘fake fakes’. The move encourages consumers to “wear whatever they want”, leading some to wonder whether it glorifies counterfeit goods.

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Healthcare market robust – brands prosper while Chinese filings dominate: exclusive data analysis

In our latest industry data report, we explore the thriving and evolving healthcare industry. Our in-depth analysis reveals the trends driving this evolution, while also analysing key trademark filing statistics in this space...

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Tactics of a trademark scam: GloTrade offers clues on the strategy of solicitation campaigns

​​​​​​​A recently launched trademark solicitation campaign is offering to publish trademark registrations in a “private database” for up to $2,800. We investigate the tactics it uses, and share further calls to tackle misleading...

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Ram Trucks ad backlash; will negative press translate to longer term brand value?

Criticism of a Ram Trucks ad aired during this week’s Super Bowl broadcast continues to rumble on. A key question from a brand perspective is whether holding ground in the face of a backlash is the right approach.

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Singapore opens plain packaging consultation; hits out at “misleading” use of branding by tobacco companies

Singapore’s Ministry of Health has opened a public consultation on plain packaging. While doing so, it firmly dismisses legal and trade-related arguments against the measure, which should concern rights holders.

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Brazil on the rebound – service sector thrives, trademark backlog falls: exclusive data analysis

In our latest country data report, we identify the best performing brands in Brazil and review recent filing data to assess the health of the trademark landscape.

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LegalForce calls on USPTO to tackle Chinese firms “practicing illegally” – allegations and threats revealed

Raj Abhyanker, founder and shareholder in LegalForce RAPC Worldwide and Trademarkia, has sent a grievance complaint to the USPTO centred on Chinese IP law firms “practicing illegally” in the United States.

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Trump's tough talk on trade could reverse improving US business sentiment towards IP in China

US businesses have reported improved confidence in China’s economy. However, the political war of words between the two countries threatens to dampen growing confidence in the IP environment in China.

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How bank brands must adapt to a new and evolving playing field: exclusive data analysis

In World Trademark Review’s latest industry report, we delve into the sprawling banking sector. We present key trademark filing statistics, and assess how the leading banking brands have performed in the last year.

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WIPO hits back after ICA sets its sights on UDRP providers and panellists

The Internet Commerce Association has published a document making a series of recommended reforms for the UDRP system, which WIPO claims “betrays a clear misunderstanding of the actual mechanics of impartial and efficient ADR case management”.

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Domain name homograph attacks on brands “a bigger problem than anyone realises”, expert warns

​​​​​​​New research reveals the significant security risk posed by domain name homograph attacks. The author of the study has warned that not enough attention is being paid to the problem by brand owners.

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“There are no shortcuts” – study claims free trademark tools could be reason for rise in infringement

​​​​​​​A new study finds that a majority of trademark practitioners rely on free search tools when clearing marks, with a further claim that this may have led to more infringement.

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Alibaba on the offensive: warns brands not to trust Notorious Markets List, undecided on future cooperation

​​​​​​​Alibaba Group continues to talk tough in the wake of Taobao remaining on the USTR's latest Notorious Markets List, now suggesting that brand owners should no longer trust the report.

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"INTA can serve as the connector": new president on the association’s expanded anti-counterfeiting role

Tish Berard, 2018 president and chair of the board of directors at INTA, expands on the co-ordination role the association can play in the global fight against counterfeiting.

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“Now we can step on the gas”: Corsearch CEO reveals future plans after private equity deal completion

On January 5 Corsearch announced the closure of its sale to Audax Private Equity. In an interview with World Trademark Review, Corsearch President Officer Tobias Hartmann reveals the company’s product and growth plans.

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Trademark litigation slump continues; the law firms capitalising on dispute-related work revealed

The latest tracker data from Lex Machina confirms that the litigation slump continued in 2017, with the 3,782 cases filed representing a nine-year low.

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“There’s a new sheriff in town”: LegalForce founder reveals motivation behind lawsuits against competitors

LegalForce RAPC Worldwide, the firm behind Trademarkia, has initiated a number of lawsuits against competitor online trademark filings portals.

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Hope expressed over public WHOIS access under GDPR, but policing burden set to intensify

A law firm commissioned by ICANN to explore the impact of the General Data Protection Regulation on publicly available WHOIS data has recommended a temporary ‘layered access’ solution be adopted.

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Illegal streams: copyright challenges and how to beat them using trademark law

The streaming or retransmission of audiovisual content raises a number of complex legal issues for rights holders, who face a number of hurdles when it comes to taking action. Trademark law is just one enforcement option available.

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Creating a resilient enforcement strategy for Indonesia

Indonesia is a challenging jurisdiction in terms of enforcement endeavours, but a combination of different tactics will set brands up for success.

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Issue 71