United States: California

Firms: enforcement and litigation

1
Cooley LLP
Fenwick & West LLP
Harvey Siskind LLP
Knobbe Martens Olson & Bear LLP
2
Irell & Manella LLP
Kilpatrick Townsend & Stockton LLP
Latham & Watkins LLP
Morgan Lewis & Bockius LLP
Morrison & Foerster LLP
Orrick, Herrington & Sutcliffe LLP
Quinn Emanuel Urquhart & Sullivan LLP
Seyfarth Shaw LLP
Wilson Sonsini Goodrich & Rosati
3
Hanson Bridgett LLP
Haynes and Boone, LLP
Kaye Scholer LLP
Loeb & Loeb LLP
Pillsbury Winthrop Shaw Pittman LLP
Sheppard Mullin Richter & Hampton LLP

Firms: prosecution and strategy

1
Fenwick & West LLP
Knobbe Martens Olson & Bear LLP
2
Blakely Sokoloff Taylor & Zafman LLP
Cooley LLP
Greenberg Traurig LLP
Harvey Siskind LLP
Kilpatrick Townsend & Stockton LLP
Morgan Lewis & Bockius LLP
Morrison & Foerster LLP
Seyfarth Shaw LLP
Wilson Sonsini Goodrich & Rosati
3
Cobalt LLP
Hanson Bridgett LLP
Haynes and Boone, LLP
Hogan Lovells US LLP
Latham & Watkins LLP
Loeb & Loeb LLP
McDermott Will & Emery
Pillsbury Winthrop Shaw Pittman LLP
Reed Smith LLP
Sheppard Mullin Richter & Hampton LLP
Blakely Sokoloff Taylor & Zafman LLP
A true boutique, Blakely Sokoloff Taylor & Zafman has all bases covered in both the trademark and patent worlds. Leveraging on the know-how of multiple offices in California, especially its Los Angeles unit, the team draws in prodigious amounts of trademark work and rights of publicity mandates for celebrities. However, prosecution is the calling card of this adaptable boutique – the secret to its non-contentious strength is a team composed of multiple former examining attorneys at the US Patent and Trademark Office (USPTO), including group chair Lori Boatright. While Boatright’s bread and butter is branding advice and strategy, she is also more than capable of defending clients’ rights should disputes arise. She has a wealth of experience in a diverse array of forums for resolving disputes, from the negotiating table to the Trademark Trial and Appeal Board (TTAB) and the courts.
Cobalt LLP
Making its debut in the California listings this year is niche firm Cobalt, which stands out for its “strong experience in marketing clearance work”. With a focus on soft IP law, Vijay Toke takes an uncompromising approach to enforcement, whether in the federal courts or before the TTAB; he also plays an active role in the trademark community, having co-authored amicus appellate briefs in several influential trademark and false advertising cases. Partner Tsan Abrahamson is the “go-to for advertising work”; her distinctive brand of counsel is especially on-point when it comes to marketing, including sweepstakes and social media. Further prosecution know-how comes in the form of Nate Garhart, another expert in advertising matters: “He has been doing this for a long time and is well versed in the nuances of trademark law.”
Cooley LLP
A “top litigation firm with excellent attorneys and an impressive client base”, Cooley is held in “high regard, especially in the technology space with start-up companies and online service providers”. Its trademark practice operates at an exceptionally high level across over 180 jurisdictions, representing tech giants such as Facebook and Google. The firm’s ace litigator is John Crittenden, whom opponents hail as “clearly very knowledgeable”. “His experience in the courtroom and in teaching trademark law gives him extensive credibility in oral disputes.” Crittenden is also a key player on the non-contentious side, having taken the lead on counselling and prosecution for several major brands. With “a great presence”, he is “always nice to deal with” – traits which make him a masterful mediator too. Beside him is Anne Peck, whose emphasis is on the robust selection, clearance and prosecution of international marks that are guaranteed to be both secure and competitively advantageous. One fan enthuses that she is “without doubt deserving of her esteemed reputation”. Joining the team this year is the “unbelievably hardworking” Bobby Ghajar, a contentious specialist whose “preparation is second to none”. He has a “great simple style of speaking to a jury”, but his “incredible business and legal judgement is his best asset”.
Fenwick & West LLP
Located in the heart of Silicon Valley, technology and life science leader Fenwick & West remains “fully deserving of its gold ranking”, according to peers. With a track record for successfully shepherding modest start-ups along the path to global recognition, the “invaluable” trademark team brings a “creative approach in handling significant and complex matters”. Both “diligent and very responsive”, it “goes above and beyond to make sure your rights are protected”. Running the show is Sally Abel, who is “always at the top of the list of practitioners for prosecution”. Her contentious background informs the sage, “spot-on advice” that she hands down; she also possesses “great insight into the USPTO”. Connie Ellerbach shines brightest when managing global portfolios and assisting brand owners should disputes arise. “Incredibly client focused”, she provides “practical, efficient advice” and is “decisive about when to be aggressive in the protection or expansion of portfolios”. Karen Webb is another “one-stop shop for prosecution and global dispute resolution” – she is “prompt and very detail oriented with respect to nuanced trademark issues”. She has a real affinity for problems that cross the evolving intersection of IP law and social media. The “smart, articulate” Jedediah Wakefield can “capture technology concepts and marketing positions with ease”. He leads Fenwick & West’s hard-hitting litigation group, assisted by right-hand man Andrew Bridges. With a “keen intellect” and a “tremendous command of trademark law”, Bridges is a “passionate legal adviser” who can “push novel theories”. Together they recently secured a complete summary judgment victory for Fitbit against all claims of infringement on a number of grounds. Newly minted partner Eric Ball completes the contentious ensemble. The representation of technology players is a specialty and he has “won cases consistently without loss”, making him an instrumental addition to the distinguished partnership. An illustrious patent practice which has drawn the attention of myriad technology and science companies works hand in hand with Fish & Richardson’s equally imposing soft IP division. Watching over the “top-notch” Redwood City contingent is the “extremely knowledgeable and conscientious” Lisa Greenwald-Swire, who always produces “outstanding results”. Her metier is global counselling and prosecution, but she also has abundant experience handling an array of enforcement programmes. “Very aggressive in spotting and enforcing against infringers where appropriate”, she can also “resolve oppositions quickly, without letting them drag on”. She is the must-call attorney when Uniform Domain Name Dispute Resolution Policy (UDRP) matters arise.
Greenberg Traurig LLP
Developing overarching strategies underpinned by market savvy and global insight is the forte of Greenberg Traurig. “The wide range of services offered by the firm is advantageous and convenient, because it means we can collaborate not only on IP issues, but in other practice areas too,” says one satisfied client. California is home to a “vibrant team of lawyers and professional staff who are responsive to client requests”. The “extremely skilled” Susan Heller is “bright and courteous” – she holds the team together both here and firm-wide, as chair of the trademark and brand management group. Her perceptive strategic counsel is “detail oriented and she always makes sure you are on the same page as her”; she “understands a company’s risk tolerance and will provide advice consistent with that tolerance”. She masterminded rebrands for two Fortune 500 titans this year, involving everything from monetising their new brands to international clearance in dozens of countries. Supporting her is the “forward-thinking” Candice Kim, who is “well versed in both prosecution and litigation” – particularly enforcement issues before the TTAB. Her “smart and practical advice never loses sight of the ultimate business objectives”. Fellow all-rounder Jeff Joyner operates flawlessly across the IP spectrum. His “depth of experience gives him great insight into a problem at an early stage”, which makes his guidance “mindful and first class”. One patron proclaims: “It’s very comforting to know he is working with me because I’ve never had a trademark issue that he wasn’t intimately familiar with.”
Hanson Bridgett LLP
Regional in location but international in scope, Hanson Bridgett has enjoyed a flourishing presence on the North California landscape. While other firms have trended towards the big-law or boutique model, Hanson Bridgett offers an alternative, with more bandwidth than boutiques, but offering better value than most large firms. The IP practice is helmed by the “thoughtful and forward-thinking” Susan O’Neill, whose “knowledge of the law is cutting edge and thorough”. “Resourceful in how she formulates unconventional solutions to trademark problems”, she is hailed as “reliable, friendly and trustworthy”, and “always willing to go above and beyond for her clients”. O’Neill is fully equipped to handle any trademark matter, but for day-to-day litigation she will call on the “invaluable” Raffi Zerounian. “Concise and hands-on”, Zerounian possesses “superior knowledge of trademark law, including the procedures for both trademark prosecution and litigation”. Enforcing and protecting a brand’s value is his specialty: “He is dogged about going after infringers and always gets results.” “He is the type of fierce advocate that a client wants on its side – yet he is always practical and affable, keeping the client’s business and interests at the heart of his efforts”.
Harvey Siskind LLP
The “highly rated” Harvey Siskind’s unassuming size belies a commanding trademark practice, which attracts the attentions of “elite clients and well-known brand owners”. The modest boutique is staffed by former alumni of large law firms, who provide a personal, partner-level service at affordable rates. Notwithstanding its stellar contentious reputation, it also boasts a thriving prosecution practice. “Extremely experienced” name partner Peter Harvey is not only “very ethical, knowledgeable and professional”, but also a “gracious and delightful” litigator, which “always makes him a pleasure to deal with in adversarial matters”. His pleasant demeanour is matched only by his sparkling track record in the field; together, those qualities make him “well connected in business circles”, as well as a “successful diplomatic mediator”. As one peer states: “He’s the whole deal out in San Francisco.” Also batting for the firm in the courtroom is the amiable Ian Boyd, whose “excellent depth of knowledge in trademark law” informs his agile advocacy. He additionally serves on the Leadership Development Committee and the Presidential Taskforce of the International Trademark Association (INTA).
Haynes and Boone, LLP
“The reputation of Haynes and Boone and its trademark team precedes it”. While its Dallas HQ may be bursting with trademark talent, the firm also has skilled practitioners in New York and Washington DC, together with a notable presence in California. Its West Coast footprint has been significantly augmented by Jennifer Lantz, who re-joined the firm in early 2016. Her strength lies in the interplay between counselling and enforcement in the courts, which makes her strategic advice litigation-proof. This skill set chimes with the interests of big brand names: Lantz recently stepped in to help mediate and settle a critical multi-jurisdictional case for eBay. She is also familiar with how best to utilise the International Trade Commission (ITC) as a platform for settling trademark disputes – a rare ability in a trademark practitioner. Kenneth Parker is another courtroom doyen. He is “extremely sharp and absorbs facts really well”, allowing him to “identify arguments and strategy very quickly”. Mattress Firm is just one client which has recently relied on Parker’s litigation expertise: he and his team handled expedited discovery and managed to successfully deny a competitor’s preliminary injunction which had prevented Mattress Firm from opening stores in multiple states.
Hogan Lovells US LLP
Few firms in the WTR 1000 are ranked in as many jurisdictions as Hogan Lovells, proving its truly international breadth in the IP space. Within the United States, it is best known for its capabilities on the East Coast, but it packs a serious punch on the West Coast too, giving it comprehensive national coverage for brand owners of all shapes and sizes. Taking the lead is James Cady, a “reputable manager of international portfolios”. His experience as a former USPTO examiner and as in-house counsel gives him an “extremely strong flair for international strategy, due to his ability to clearly see things from the client’s point of view”.
Irell & Manella LLP
Full-service Irell & Manella is famed for its polished courtroom performances in critically important trials. Its bench of highly skilled trial attorneys have secured a string of dazzling victories in cases that many other firms have considered unwinnable. For brand disputes specifically, the “terrific” Jane Shay Wald is the firm’s first choice. Having practised almost exclusively in trademarks and unfair competition for her whole career, she is “wise, articulate and knows trademark law forwards and backwards”. “She takes an aggressive approach, but can also really think outside the box in terms of how she can settle a case.”
Kaye Scholer LLP
The “practical and insightful team of practitioners” at Kaye Scholer has represented some of the biggest names going across a myriad of industries, from The Hershey Company to Prince. Rhonda Trotter provides “invaluable guidance to clients regarding licensing rights, potential infringement issues, domain and copyright issues and more”. Her experience as a seasoned trial lawyer gives real depth to her pragmatic strategic counsel; this has proved a real boon for clients including Experian, for which she acts as lead outside counsel for its Consumerinfo.com brand. Trotter and the team she leads are “straightforward, smart and sophisticated”, and are “always looking out for the best interests of their clients”.
Kilpatrick Townsend & Stockton LLP
From multiple offices on the West Coast, Kilpatrick Townsend & Stockton runs “a solid operation” with a “stellar client base”. Roughly one-quarter of its trademark practitioners reside in California, making it among the largest dedicated divisions in the state. The firm has a tight grip on IP issues for clients in all industries, but locally it takes full advantage of the rich technology scene – its eyes are trained on Silicon Valley’s many tech firms and it is always primed to meet and exceed their complex and evolving needs. Anthony Malutta sits as one of the three heads of the elite trademark and copyright team. A guiding light for major household names, he is particularly proficient at strategically managing global portfolios, but is also no stranger to enforcing and litigating on their behalf. Larry McFarland likewise straddles both sides of the practice, but by contrast is far more focused on the courtroom. Heavyweight businesses with internet-related issues flock to his door for enforcement assistance thanks to his ancillary specialisations, including in cybersquatting, licensing and counterfeiting. Gregory Gilchrist is another favourite of tech clients who comes “highly regarded” for both his enforcement and counselling nous. Dennis Wilson’s particular brand of litigation is concentrated on the entertainment and media field: movie studios, celebrities and media and technology companies all feature on his client roster. Rounding off the team is Gwen Peterson, a licensing and transactional whizz who is “an absolute pleasure to work with”. “She quickly turns around agreements that contain all the terms and conditions that a company looks for from legal and business perspectives” – she is “an extension of in-house counsel in the way that she completely addresses business concerns”.
Knobbe Martens Olson & Bear LLP
“A huge presence on the West Coast” and “always a main competitor”, Knobbe Martens Olson & Bear is “a brilliant firm that absolutely deserves to be in the gold tier”. Its “fantastic trademark group” handles all manner of briefs from a network of offices distributed across the Sunny State. Sustained investment in its resident lawyers and scientists has ensured that it remains at the cutting edge for all science and technology-related IP matters. Businesses seeking to develop and protect their brands in California’s booming apparel and sporting goods market can rest easy in the hands of the “outstanding” Jeffrey Van Hoosear. With three decades of wide-ranging trademark experience under his belt, he has become a preferred choice for marquee brands across an array of other industries too. He is widely celebrated as a “top trademark lawyer” who is “bright and dedicated, with a lot of common sense”. Catherine Holland has a history to rival Van Hoosear’s, having dipped her toes in all aspects of trademark law over her storied career. She is especially adept at juggling franchising and licensing deals, as well as enforcement before the TTAB. Her ability to build rapport with clients is legendary, and she prides herself on keeping them out of the courtroom with her astute guidance. “Marvellous resource” Diane Reed is a heavy-hitter for licensing and distribution agreements: “Her experience and knowledge are indispensable.” She recently played a major role in smoothing the transfer of The Coca-Cola Company’s global energy drink business to client Monster Energy. The boutique also enforces the company’s rights worldwide – a brief spearheaded by Lynda Zadra-Symes. “She really brings value through her ability to manage internationals cases, especially with her prior experience as a barrister in the United Kingdom”. With “a calm demeanour, even during high-pressure situations”, she is additionally “strong in anti-counterfeiting and domain name matters”. “In every way, she provides world-class counsel.” Fellow litigator extraordinaire Susan Natland is also great at setting up cases: “She constantly remains professional, while fighting hard and fair.” Her background in biology proved incredibly beneficial when she prevailed for Illumina, a global leader in the genomics field, before the TTAB. She also made headlines for counselling Broadcom in connection with its purchase by Avago Technologies for $37 billion – the largest tech deal ever. In line with the ethos of the firm, Gregory Phillips also has wide-ranging trademark experience, with a knack for prosecution and counselling. Restaurants are a specialty of his: he has lately enforced various marks for Cheeseburger in Paradise. Jonathan Hyman is another favourite in the food and beverage world; he offers incisive counsel to BJ’s restaurants, Rubicon and the Jelly Belly Candy Company, among others.
Latham & Watkins LLP
With extensive coverage across Asia, Europe and the Middle East – not to mention ambitious plans for expansion into new territories – Latham & Watkins is a potent force on the international stage. An ordinary day for the firm involves representing and defending global heavyweight brands in sophisticated multi-jurisdictional cases. It achieves this through the smooth integration of its litigation and prosecution practices, which creates a broad scope of protection for IP rights. This standard is shared by all-rounder Jennifer Barry, whose diverse practice encompasses everything from airtight prosecution to counselling and litigation. She also has an affinity for tackling issues in the online world: she is frequently engaged in recovering domain names and is an authority at the confluence of trademark law and social media. Barry has taken her cue from department head Perry Viscounty, whose combination of bulletproof high-level strategy and deft courtroom footwork maximises the value of every business, from emerging companies to Fortune 100s. “On the outset he is most well known for his litigation, but he’s also great at taking a mile-high view of the whole picture.” He is often called in as the nuclear option just a few months before mission-critical cases go to trial – no surprise, since he “truly excels at every facet of trademark work”.
Loeb & Loeb LLP
Although famed for its reputation in the financial and entertainment spheres, Loeb & Loeb offers an incredible breadth of experience across countless sectors. Its trademark division leverages on this diversity to superb effect, overlapping with multiple other specialties such as advertising, promotions and technology. As a result, the team excels at integrating trademark matters with commercial and consumer-facing issues. Fittingly, the “extremely well-regarded” David Grace runs an equally holistic, commercially attuned practice, adroitly dispatching everything from the implementation of international protection strategies to the negotiation of trademark endorsement and entertainment contracts. “His distinguishing feature is certainly how service oriented he is – he is absolutely dedicated to being efficient and responsive to his clients.” “Smart, knowledgeable and practical”, he is also a persuasive litigator before the federal courts and the USPTO: “He is a fair individual who is really great to work with, even if he is on the other side of the case.”
McDermott Will & Emery
Few full-service firms can rival the sophistication and depth of McDermott Will & Emery’s trademark group. In an era when true brand specialists within commercial outfits are uncommon, the firm stands out for its dedicated team of 30-plus trademark professionals. “Its overall level of service has consistently, throughout the years, been absolutely fantastic,” enthuses one patron. The Los Angeles team is “amazingly accessible and responsive” – thanks in no small part due to the presence of “first-rate lawyer” Jorge Arciniega. The commercial exploitation of IP rights is his forte, especially in the fashion world and in all manner of audio and visual media. This is why industry powerhouses such as Univision Communications – the largest Spanish-language media company in the country – continue to rely on his “sound, clear and practical advice”. He is “the unique combination of subject-matter expert and somebody who understands how to build and protect trademark portfolios in a cost-effective manner” – a “consummate professional with a keen understanding of his clients’ strategic goals”. The Orange County office houses a smaller team, led by Lynne Boisineau, but is no less important to the firm. Boisineau is the firm’s registered trademark agent for the Trademark Clearinghouse and possesses rare experience in Uniform Rapid Suspension procedures. Aside from one split decision, she also holds an undefeated record in domain name proceedings under the UDRP. Boisineau runs a more traditional trademark prosecution practice too, for local companies in Southern California as well as Fortune 100 behemoths.
Morgan Lewis & Bockius LLP
As one of the largest law firms in not only the United States, but also the world, Morgan Lewis & Bockius has more than ample resources to dedicate to its A-to-Z trademark offering. It has exceptionally keen industry-specific focuses on everything from life sciences to luxury goods; with multiple offices up and down the West Coast, the thriving tech and online scene inevitably features prominently. Heading the trademark practice, Rochelle Alpert is well equipped to deal with businesses from all industries – software, hardware, social media and e-commerce all fall within her purview. She is a “great lawyer who instils confidence” whether in prosecution, licensing or litigation.
Morrison & Foerster LLP
A formidable profile on the trademark landscape, matched with a sterling patent practice and a vast global footprint, means that Morrison & Foerster boasts one of the leading all-round IP practices in the nation. “It is an incredible firm for trademark work”; “influential” practitioner Thomas McCarthy is “brilliant in this space”. Acclaimed for authoring the seminal seven-volume treatise McCarthy on Trademarks and Unfair Competition, as well as for his role as senior professor of law at the University of San Francisco, he has long been called “the guru of trademark law”. “Simply the best”, he has “inspired many to go into this area of the law and they still rely on him today – as do judges – as the definitive opinion on trademark matters”.
Orrick, Herrington & Sutcliffe LLP
Technology, finance, energy and infrastructure are focal sectors for international global commercial outfit Orrick, Herrington & Sutcliffe. However, its “incredible and well-structured” trademark practice spans the spectrum, with niche expertise in areas that even the firm as a whole may not cover; this deep font of know-how has brand owners from a plethora of industries – from biotechnology to clothing – lining up for its trademark services. The “terrifically organised” Beth Goldman manages the worldwide portfolio of Vera Wang. A “brilliant lawyer”, she is equally accomplished at prosecution as she is at handling oppositions and cancellations before the USPTO. For high-stakes disputes, look no further than “top-notch trial attorney” Kent Goss, who heads the litigation group in Los Angeles. His lieutenant in these endeavours is the “first-rate” Valerie Goo. Together they garner “a huge amount of respect” for their contentious skill. Rounding out the set is Annette Hurst, a versatile IP trial attorney who is most celebrated for her successes in ground-breaking copyright cases, but whose command of the courtroom also plays well in trademark infringement suits.
Pillsbury Winthrop Shaw Pittman LLP
Pillsbury Winthrop Shaw Pittman has abundant trademark talent strategically located across the country, including a handful of offices along the West Coast. Its organic growth in California is reflected in an ever-expanding client list of household-name brands. International trademark team leader Richard Kirkpatrick resides in the San Francisco unit. He is “extremely competent” at providing cradle-to-grave protection for trademarks, but is also right at home juggling multifaceted IP-related corporate transactions. “A pleasure to work with”, he additionally penned the authoritative treatise Likelihood of Confusion in Trademark Law. Working with him is the equally dexterous Robert Burlingame; he “utilises creative strategies in dealing with registration obstacles”, while “his advice with regard to conflict resolution is always well reasoned and effective”. As such, his services come “unequivocally recommended” by clients.
Quinn Emanuel Urquhart & Sullivan LLP
A litigation powerhouse in every sense of the word, Quinn Emanuel Urquhart & Sullivan ensures that its attorneys are trained from the get-go in a variety of cases and across multiple disciplines to ensure that its reputation as a titan of the contentious space remains undisputed. Its headline act in Silicon Valley is internet and entertainment specialist Margret Caruso, who co-chairs the trademark and copyright group. She exemplifies the firm’s tenacious ethos, tackling multimillion-dollar cases for major blue-chips such as Google and Samsung with ease.
Reed Smith LLP
International player Reed Smith serves a raft of some of the world’s most recognisable brand names, with outposts in a slew of jurisdictions providing maximum efficiency and a joined-up approach through close integration. In California, it is firmly plugged into the tech industry; likewise is the “terrific” Katherine Basile, who anchors the trademark practice in the state. The versatile Basile can draw on years of experience spent both in private practice and in-house, which makes her “a trusted adviser with an extremely broad and relevant perspective on trademark issues”. She has “significant expertise in US clearance and managing international clearances of product and service names”. Add this to her “extreme accessibility and collegiality”, along with strong mediation skills that enable her to get decisive resolutions for clients, and engaging her becomes a no-brainer. Out in San Francisco, meanwhile, is “very capable advocate” Robert Phillips. “Super-bright and talented”, he takes “a very nice approach to litigation, being tough when he needs to be while being likeable and charming at the same time”.
Seyfarth Shaw LLP
Seyfarth Shaw’s West Coast trademark team is a trusted partner to a glittering roster of restaurants, celebrities, movie studios and video game companies. Streamlined processes across all offices result in maximum efficiency at minimum cost; this is further facilitated by the award-winning SeyfarthLean programme – a mixture of Lean Six Sigma principles and technologies for reliable, cost-effective worldwide prosecution. National trademark practice chair Kenneth Wilton is a sage counsellor who has also made countless representations before the courts and boasts expertise in the anti-counterfeiting and internet-related domains. This wealth of know-how ensures that he unfailingly performs at an incredibly high level when it comes to litigating trademark suits. The same can be said for Christopher Larkin, a veteran of the federal courts and TTAB. He possesses “excellent judgement” and “his knowledge of the law can be trusted without question”. Additionally, a sophisticated prosecution practice has caught the attention of iconic brands such as Jack Daniels. “He is a walking encyclopaedia in this space”, with “the mind of a legal scholar”. With three decades of contentious experience behind her, colleague Joan Kupersmith Larkin has unmatched counselling nous; in particular, she “provides expert advice for companies in the entertainment world”. She will start the fights for clients that Larkin finishes; together, they make a feted double act.
Sheppard Mullin Richter & Hampton LLP
Most of the practitioners at Sheppard Mullin take a 360-degree approach to trademark law, with their experience in prosecution informing their litigation practices and vice versa. This collective insight has resulted in a “notably strong trademark team” that can take high-profile cases head-on and win. Perhaps the most celebrated of these was Carlo Van den Bosch’s landmark victory for Hana Bank in 2015, in a headline-grabbing suit over trademark tacking. The decision was the Supreme Court’s first substantive trademark decision in over a decade and Van den Bosch remains one of the only trademark attorneys to secure a unanimous decision from the court. The case further enhanced his reputation as a champion litigator, showcasing his ability to bring courtroom spats to a swift and successful close. Fellow acclaimed litigator Jill Pietrini frequently finds herself in the company of musicians and motion picture studios, thanks to her thriving entertainment practice. The “particularly bright and aggressive advocate” is also “an experienced prosecutor” with a “tremendous knowledge base”. Completing the ensemble is Lisa Martens, who enforces the rights of start-ups, Fortune 500 powerhouses and everything in between. She recently obtained a hefty multimillion-dollar award for a major fashion brand in an anti-counterfeiting action.
Wilson Sonsini Goodrich & Rosati
Wilson Sonsini Goodrich & Rosati’s pre-eminent trademark and advertising team is a central cog in the firm’s expansive IP practice. It is “the go-to for complex US law questions for technology clients – a sentiment shared by many in the industry”. It is a preferred choice for a litany of big-brand names in the sector, including Amazon, LinkedIn, Flipboard, Tencent, Spotify, Dropbox and Expedia. The “top-notch” John Slafsky is the point person for many of these accounts; he takes the lead on trademark matters from the Palo Alto unit, where he continues to develop the firm’s considerable presence in Silicon Valley. Slafsky is an accomplished adviser who is “excellent in both prosecution and litigation matters” and “tuned in to the varying practices and approaches to trademark law of territories worldwide”. His “personable and responsive” attitude plays well with clients. A network of offices dotted around the globe allows Winston & Strawn’s deep bench of professionals to respond to changing local market conditions with lightning speed. The firm has thus seen a surge in activity for clients in foreign markets – particularly in Asia. The “distinguished” Jennifer Golinveaux is a familiar face on the technology and internet landscape, thanks to her previous experience in Silicon Valley; while close ties with overseas colleagues ensure that she can provide “thorough and concise foreign counsel”. She is also an adroit litigator, with “strong instincts in trademark enforcement matters, especially in California’s federal courts”. Joining Golinveaux in San Francisco is the formidable Laura Franco – another adept trial litigator whose wide-ranging practice also encompasses prosecution and transactional matters. The first-hand insight she has gained from prior stints in-house makes her a “trusted partner” to brand owners; like Golinveaux, she is also “highly knowledgeable in international legal matters”. The same can be said of Becky Troutman, who together with Franco manages the international portfolio of Driscoll Strawberry; the pair are “responsive to inquiries and proactive in anticipating the needs of clients”. Troutman is also a transactional ace, keenly attuned to the needs of businesses when it comes to the intersection of intellectual property and licences, distribution agreements, mergers and acquisitions and other strategic dealings.

Individuals: enforcement and litigation

Andrew P Bridges - Fenwick & West LLP
John W Crittenden - Cooley LLP
Peter Harvey - Harvey Siskind LLP
Jedediah Wakefield - Fenwick & West LLP
Rochelle D Alpert - Morgan Lewis & Bockius LLP
Margret Caruso - Quinn Emanuel Urquhart & Sullivan LLP
Andy Coombs - J Andrew Coombs APC
Bobby Ghajar - Cooley LLP
Jennifer A Golinveaux - Winston & Strawn LLP
Valerie M Goo - Orrick, Herrington & Sutcliffe LLP
Kent B Goss - Orrick, Herrington & Sutcliffe LLP
David W Grace - Loeb & Loeb LLP
Annette L Hurst - Orrick, Herrington & Sutcliffe LLP
Anthony M Keats - Stubbs Alderton & Markiles LLP
Christopher C Larkin - Seyfarth Shaw LLP
Susan M Natland - Knobbe Martens Olson & Bear LLP
Anne H Peck - Cooley LLP
Robert N Phillips - Reed Smith LLP
Jill M Pietrini - Sheppard Mullin Richter & Hampton LLP
Rhonda R Trotter - Kaye Scholer LLP
Carlo F Van den Bosch - Sheppard Mullin Richter & Hampton LLP
Perry J Viscounty - Latham & Watkins LLP
Jane Shay Wald - Irell & Manella LLP
Steven Marc Weinberg - Holmes Weinberg PC
Lynda J Zadra-Symes - Knobbe Martens Olson & Bear LLP
Raffi V Zerounian - Hanson Bridgett LLP
Eric Ball - Fenwick & West LLP
Jennifer Barry - Latham & Watkins LLP
Marcy J Bergman - Bryan Cave LLP
Michelle A Cooke - Manatt Phelps & Phillips LLP
Mark Finkelstein - Jones Day
Laura Franco - Winston & Strawn LLP
Simon J Frankel - Covington & Burling
Gregory S Gilchrist - Kilpatrick Townsend & Stockton LLP
Susan E Hollander - Venable LLP
Jeff K Joyner - Greenberg Traurig LLP
Enoch Liang - LTL Attorneys LLP
Lisa M Martens - Sheppard Mullin Richter & Hampton LLP
Larry W McFarland - Kilpatrick Townsend & Stockton LLP
Karin Pagnanelli - Mitchell Silberberg & Knupp LLP
Kenneth G Parker - Haynes and Boone, LLP
Adrian M Pruetz - Glaser Weil Fink Howard Avchen & Shapiro LLP
Paul W Reidl - Law Offices of Paul W Reidl
Mike Rodenbaugh - Rodenbaugh Law
John L Slafsky - Wilson Sonsini Goodrich & Rosati
Vijay K Toke - Cobalt LLP
John D Tran - Rhema Law Group
Erica Van Loon - Glaser Weil Fink Howard Avchen & Shapiro LLP
Karen Webb - Fenwick & West LLP
Robert A Weikert - Nixon Peabody LLP
Dennis L Wilson - Kilpatrick Townsend & Stockton LLP
Kenneth L Wilton - Seyfarth Shaw LLP

Individuals: prosecution and strategy

Sally M Abel - Fenwick & West LLP
Jorge Arciniega - McDermott Will & Emery
David W Grace - Loeb & Loeb LLP
Susan L Heller - Greenberg Traurig LLP
John L Slafsky - Wilson Sonsini Goodrich & Rosati
Carole F Barrett - Barrett IP Law
Katherine M Basile - Reed Smith LLP
Lori N Boatright - Blakely Sokoloff Taylor & Zafman LLP
James R Cady - Hogan Lovells US LLP
Michelle A Cooke - Manatt Phelps & Phillips LLP
Connie L Ellerbach - Fenwick & West LLP
Beth M Goldman - Orrick, Herrington & Sutcliffe LLP
Jennifer A Golinveaux - Winston & Strawn LLP
Lisa Greenwald-Swire - Fish & Richardson PC
Anne Hiaring Hocking - Donahue Fitzgerald LLP
Anthony M Keats - Stubbs Alderton & Markiles LLP
Richard L Kirkpatrick - Pillsbury Winthrop Shaw Pittman LLP
Joan Kupersmith Larkin - Seyfarth Shaw LLP
Anthony J Malutta - Kilpatrick Townsend & Stockton LLP
Diane Reed - Knobbe Martens Olson & Bear LLP
Jeffrey Van Hoosear - Knobbe Martens Olson & Bear LLP
Jane Shay Wald - Irell & Manella LLP
Karen Webb - Fenwick & West LLP
Steven Marc Weinberg - Holmes Weinberg PC
Gail Abbas - Pranger Law PC
Tsan Abrahamson - Cobalt LLP
Rochelle D Alpert - Morgan Lewis & Bockius LLP
Miriam Claire Beezy - Baker & Hostetler LLP
Lynne MJ Boisineau - McDermott Will & Emery
Ian K Boyd - Harvey Siskind LLP
Robert Burlingame - Pillsbury Winthrop Shaw Pittman LLP
John W Crittenden - Cooley LLP
Gina L Durham - DLA Piper LLP
Laura Franco - Winston & Strawn LLP
Nate Garhart - Cobalt LLP
J Scott Gerien - Dickenson Peatman & Fogarty
Bobby Ghajar - Cooley LLP
Catherine J Holland - Knobbe Martens Olson & Bear LLP
Jonathan A Hyman - Knobbe Martens Olson & Bear LLP
Candice E Kim - Greenberg Traurig LLP
Jennifer Lantz - Haynes and Boone, LLP
Irene Y Lee - Russ August & Kabat
Kelly Phair McCarthy - Sideman & Bancroft LLP
Anne Naffziger - Leydig Voit & Mayer Ltd
Susan G O'Neill - Hanson Bridgett LLP
Anne H Peck - Cooley LLP
R Gwen Peterson - Kilpatrick Townsend & Stockton LLP
Gregory B Phillips - Knobbe Martens Olson & Bear LLP
Holly Pranger - Pranger Law PC
Susan Stabe - Troutman Sanders LLP
Mark A Steiner - Duane Morris LLP
Becky L Troutman - Winston & Strawn LLP
Carlo F Van den Bosch - Sheppard Mullin Richter & Hampton LLP
Philip R Zender - Squire Patton Boggs US LLP
Raffi V Zerounian - Hanson Bridgett LLP

Luminaries

J Thomas McCarthy - Morrison & Foerster LLP
Close

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Issue 68