Despite the introduction of trademark laws intended to afford stronger protection to brands in Asia’s largest economy, the enforcement of soft IP rights remains a challenge and a significant degree of infringement and imitation persists. Given these difficulties and the commercial significance of the Chinese market, companies place great importance on finding expert legal counsel to guide them through the sometimes treacherous IP terrain. The market features a diverse cast, from local boutiques and state-founded agencies to global powerhouse firms, which often collaborate with one another.
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