The greater willingness of companies to invest in intellectual property and launch new products and brands is a real sign of economic improvement in Iceland. On the other hand, a strong krona is creating problems for the export-driven economy; IP practitioners are generating less revenue from foreign work as a result. This year’s tables remain largely unchanged, although Tego IP is a notable new addition. There is no shortage of IP expertise in this sparsely populated Nordic island.


Arnason Faktor
LEX Law Offices
Logos Legal Services
Patice – IP Law Firm
Tego IP
Arnason Faktor
IP trailblazer Arnason Faktor offers the most comprehensive suite of patent, trademark and design services in the country. No aspect of brand development and protection escapes the attention of the team, which functions as a commercial partner from the moment that a new product or service is conceived. Stanford Law grad Ásdís Magnúsdóttir dispenses incisive strategic guidance on trademark protection and enforcement, and is a key figure on an impressive staff of trademark attorneys, lawyers and experienced administrators.
LEX Law Offices
Setting up shop with a team of Supreme Court attorneys nearly 60 years ago, business law firm LEX Law Offices has since upheld its tradition as a leading player in the contentious arena. Its robust IP team never lets the side down and is one of the best options around when disputes arise. Department head Erla Árnadóttir is a Supreme Court lawyer herself; an authority on trademarks and copyright, she helps clients including fishing industry heavyweight Samherji to carve out strong brand identities. Fellow partner Hulda Árnadóttir is adept at navigating matters through the Icelandic Patent Office and handling administrative disputes; clients include industry and government cooperative Íslandsstofa (Promote Iceland).
Logos Legal Services
With offices in Reykjavík and London, and a penchant for cross-border business, Logos is a persuasive choice for multinationals as well as Icelandic brand owners looking to protect their assets abroad. Its seasoned IP, IT, media and telecommunications team does a fine job putting trademark disputes to bed, and is a dab hand in any situation where IP rights or technology is changing hands. With his deep commercial law expertise, Árni Vilhjálmsson makes for a business-focused IP professional.
Patice – IP Law Firm
Boutique Patice complements its brilliance in the patent arena with a sophisticated understanding of all manner of trademark issues. Those seeking urgent assistance find its short-notice search service a boon, while all comers benefit from the group’s sage counsel and smooth prosecution. Trademark and design mandates are the preserve of Harpa Jónsdóttir. Gold-plated boutique Sigurjónsson & Thor has practised at the vanguard of the Nordic trademark scene for nearly 50 years. Its dedicated, service-minded and responsive professionals are polished courtroom performers and know what it takes to bring administrative disputes before the patent office to a successful close. On the non-contentious side, it can also field any questions relating to the protection of trademarks in Iceland and and executes flawlessly on both large-scale filing programmes and single-instance applications. Forming one of the most experienced IP pairings in the region are Valborg Kjartansdóttir and Magnus Magnússon. Kjartansdóttir has been a partner at the firm for well over two decades, and has also occupied many high-level positions in the Icelandic Bar Association and the Association of Icelandic Trademark and Patent Agents; she knows the local IP landscape inside out. So too does Magnússon, a Supreme Court attorney with a finely honed understanding of trademark and competition law.
Tego IP
A new arrival in the WTR 1000, Tego IP Consulting is a popular option for foreign agents referring work into Iceland. It enjoys close relations with domestic companies too, acting for key players included premium spring water brand Icelandic Glacial. With the exception of patent prosecution, it can take on any IP matter and deliver results. It works with – not for – its clients, and this mind-set enables it to provide tailored solutions rather than cookie-cutter advice. Founding partner Lovísa Jónsdóttir blends trademark expertise with a high degree of sectoral insight to advise in a way that supports business objectives. A long-term strategic thinker, she knows how to build lasting portfolios – and what to do when patrons’ IP positions come under threat.


Erla S Árnadóttir - LEX Law Offices
Hulda Árnadóttir - LEX Law Offices
Lovísa Jónsdóttir - Tego IP
Valborg Kjartansdóttir - Sigurjónsson & Thor
Ásdís Magnúsdóttir - Arnason Faktor
Magnus H Magnússon - Sigurjónsson & Thor
Árni Vilhjálmsson - Logos Legal Services

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Issue 70