Denmark

The Danish IP market remains relatively stable, with a cluster of familiar names populating this year’s tables. However, larger law firms are increasingly investing in their filing, portfolio management and brand protection practices – the traditional domain of the agencies. Competing against the vast resources of these international commercial players could spell trouble for agencies that are slow to react. In this highly brand-conscious jurisdiction, awareness of the value of intangible assets is growing. Many companies are seeking streamlined trademark solutions, forcing firms to innovate and modernise their services and pricing structures.

Firms

1
Bech-Bruun
Gorrissen Federspiel
Horten Law Firm
Kromann Reumert
Plesner
2
Accura Advokatpartnerselskab
Løje Arnesen & Meedom
Lundgrens
NJORD
Plougmann Vingtoft
Accura Advokatpartnerselskab
Continuously expanding their international client base through services characterised by a laser business focus, the trademark practitioners at Accura “are the pre-eminent lawyers in Denmark representing innovative firms in the area of infringement”. Seasoned litigator Jeppe Brinck-Jensen excels at brokering tech transfers and distribution agreements, and recently secured a Supreme Court victory for pharmaceutical enterprise MSD in a parallel import dispute. Alongside the outfit’s reputed contentious practice, its prosecution and strategic advisory offering is in full swing, having gained the trust of many brand owners in the pharmaceutical, healthcare, food and design industries. Director and head of prosecution Christina Type Jardorf is a go-to for domain name and design-related briefs, as well as infringement matters. Global IP consultancy Awapatent makes life easy for clients with broad geographical horizons, with a raft of multilingual professionals providing customised brand protection solutions. The trademark group has enjoyed another bumper year, with a growing number of challenging contentious briefs supplementing day-to-day portfolio management and strategic work for the likes of Pandora and ISS World Services. Head of the legal team Anette Rasmussen is well versed in all aspects of trademark law and wins particular praise for her knowledge of the pharmaceutical, food and beverages and consumer goods industries; she is an elected member of the European Communities Trademark Association council and vice chair of its EU Intellectual Property Office (EUIPO) Link Committee.
Bech-Bruun
International player Bech-Bruun holds pride of place in the upper echelons of the Danish market. More than 30,000 domestic and global trademarks are adroitly managed by a host of top strategists, supported by hard-hitting contentious aces; while an expanding China desk is cementing its profile in the Far East. Renaissance man Claus Barrett Christiansen is a magnet for new business and has his eye trained firmly on East Asia as a member of the China desk. “His broad experience stands out – he is really with it in both litigation and prosecution. He has bags of strategic know-how and brings that into the courtroom.”
Gorrissen Federspiel
Gorrissen Federspiel “is very responsive and gives you clear, business-minded and direct recommendations with no fuss”. Its stellar courtroom performances have won it a loyal following; patrons also benefit from a superb cradle-to-grave service as a result of its increasing prosecution proficiency. Practical, smooth and internationally attuned Lasse Arffmann Søndergaard Christensen “fully understands where the best chances for his clients lie and how their interests are served best; he is a sharp mind that everybody would want to have working for them”. Listed in both individual tables alongside Christensen is Kenneth Kvistgaard-Aaholm; he recently prevailed for Karnov Group Denmark in a noteworthy dispute over whether metatags used in conjunction with citations of case law constituted trademark infringement.
Horten Law Firm
The versatile IP practitioners at full-service Horten deftly advise across the spectrum, but focus on protecting and maximising the value of intangible assets. While litigation is a strong suit, the firm has also been developing its prosecution capabilities to cover all bases. Tricky cross-border disputes are no sweat for Jens Jakob Bugge, a respected and robust advocate who has represented a slew of top Danish and international brand owners before the Supreme Court, the EUIPO and the European Court of Justice (ECJ); he recently triumphed in a trademark infringement case for famous Copenhagen amusement park Tivoli. Freshly appointed equity partner Christain Kragelund is a master of prosecution and strategy. “Prior to providing his opinion on your portfolio, he makes sure to really get to know your company and products. His expertise and profound overview, and his true engagement, make him a valuable asset. It is always a pleasure to talk to him and any written or oral communication from him is very clear and to the point.”
Kromann Reumert
Clients and peers alike have no hesitation in recommending the “undoubtedly high-quality” trademark team at the full-service Kromann Reumert. A dedication to quality and a distinctly global outlook are hallmarks of the firm, whose blossoming prosecution practice has lately been turning heads on the Danish market. On the contentious side, it boasts star names such as the battle-tested, meticulously well-prepared Frank Bøggild, who recently co-authored Community Trade Mark Law, an in-depth analysis of EU trademark case law. “He has vast experience in court and a great business mindset, which – together with his in-depth understanding of case law – allow him to advise clearly on IP questions, strategies and disputes. No other legal professional in Denmark is more qualified to advise on infringement strategies.” Pharmaceutical doyenne Dorte Wahl is a dab hand at complex technical issues and has extensive cross-border know-how.
Løje Arnesen & Meedom
A prolific filer with an equally striking record in the courtroom, this boutique more than holds its own against the commercial law juggernauts. A sound choice of counsel for companies of all sizes and stripes – both domestic and international – Løje Arnesen & Meedom is especially adept at handling fashion, furniture and design, and pharmaceutical briefs. Consummate litigator Johan Løje adroitly guides clients through stormy seas, while still finding time to teach at the University of Copenhagen and the Royal Danish Academy of Fine Arts. Longstanding client Cortina NV, owner of shoe brand Patrick, recently benefited from his expertise in a fraught dispute with adidas over the use of the famous three-stripe logo – a case which ultimately reached the ECJ. Strategic kingpin Susie Arnesen wins acclaim for her swift dispensation of practical prosecution advice. A position on the International Trademark Association board of directors reflects her influence in the IP community. Tanya Meedom operates flawlessly on both sides of the contentious/non-contentious divide; a safe bet for conflict-of-interest referrals, she is also an authority on the social media and mobile app space.
Lundgrens
First-rate business law ensemble Lundgrens is making serious inroads into Denmark’s fiercely competitive IP market. After stints at two other reputable Danish firms, dynamic duo Nina Ringen and Jakob Krag Nielsen now call the shots at this burgeoning outfit in Hellerup. Ringen’s strategic guidance is “very effective” and her masterful management of portfolios has reaped dividends for brand owners in multiple jurisdictions; she impresses with her “utmost professionalism and uncommon responsiveness”. The versatile Krag Nielsen shines particularly brightly on technically complex contentious mandates in the healthcare and life sciences sector. “He is very thorough, fair and gives good advice.”
NJORD
Covering all seven Scandinavian and Baltic jurisdictions from the firm’s Copenhagen headquarters, the flagship IP department at commercial player NJORD is a prime destination for international enterprises seeking to protect their crown-jewel assets in the region. Its decorated professionals showcase comprehensive knowledge across the trademark spectrum, although combating counterfeiting is a forte: the outfit is the Danish partner of global anti-counterfeiting network React. Pulling the strings in the contentious department is “fantastic litigator” Jeppe Brogaard Clausen, who has long been the Danish counsel of choice for world-leading brands such as Coca-Cola and Cisco; he is also a whizz on entertainment law. Peter Gustav Olson is a font of insight on EU trademarks, having filed over 1,200 applications and handled more than 600 oppositions. He enjoys the patronage of many US blue-chips, whose interests he protects to the hilt in Europe.
Plesner
Intellectual property is a central pillar at full-service outfit Plesner, whose multi-talented team is equally at home representing individuals and start-ups as it is advising Danish giants and industry-leading multinationals. Its contentious champions have an uncanny ability to turn around cases on appeal, as evidenced by a recent win for Unilever in an infringement dispute which set an important marker in the consumer goods titan’s ongoing battle against own-brand supermarket products. Masterminding that victory was the “brilliant” Sture Rygaard; gold ranked for enforcement and litigation and chair of the Danish Anti-counterfeiting Group, he is a redoubtable ally in the courtroom. Leading the trademark team is Kasper Frahm, an all-rounder and thought leader in the trademark community; Danske Bank is just one of the many clients benefiting from his broad expertise. High-flying litigator Christian Bardenfleth is also the driving force behind the recent uptick in prosecution instructions; AP Møller – Mærsk has entrusted him with the development of a robust global registration and protection strategy for its famous star logo.
Plougmann Vingtoft
“Dynamic, well organised and absolutely slick”, WTR 1000 debutant Plougmann Vingtoft has made a name for itself by offering a joined-up, responsive service alongside insightful strategic guidance. It is helmed by the “efficient, pragmatic and solutions-oriented” Ellen Breddam, a former section head at the Danish Patent Office. She serves as global trademark counsel to Novozymes – one of Denmark’s largest brand owners – managing more than 6,000 marks worldwide. With over 30 professionals staffing its Danish trademark department, Scandinavian heavyweight Zacco has an exceptional facility for complex briefs from the world’s largest brand owners. Clients are “extremely pleased with the commitment, dedication and proficiency” of this full-service team: “It seamlessly communicates directly with in-house marketing departments, has a deep understanding of clients’ businesses and is constantly developing its processes and ways of working.” Consistently delivering high-quality, easily implemented advice, Lone Prehn is the first port of call for national champions such as Lego, for which she has taken the lead on more than 50 active infringement matters, as well as managing its filing programme. Tenacious litigator Thomas Mølsgaard has a flair for for all things contentious and brings extensive anti-counterfeiting know-how to the table.

Individuals: enforcement and litigation

Claus Barrett Christiansen - Bech-Bruun
Frank Bøggild - Kromann Reumert
Janne Glæsel - Nyborg Rørdam
Johan Løje - Løje Arnesen & Meedom
Sture Rygaard - Plesner
Lisbet Andersen - Aumento Law Firm
Christian L Bardenfleth - Plesner
Jeppe Brinck-Jensen - Accura Advokatpartnerselskab
Jens Jakob Bugge - Horten Law Firm
Lasse Sondergaard Christensen - Gorrissen Federspiel
Tanya Meedom - Løje Arnesen & Meedom
Dorte Wahl - Kromann Reumert
Jeppe Brogaard Clausen - NJORD
Kasper Frahm - Plesner
Kenneth Kvistgaard-Aaholm - Gorrissen Federspiel
Jakob Krag Nielsen - Lundgrens
Anette Rasmussen - Awapatent A/S
Christina Type Jardorf - Accura Advokatpartnerselskab

Individuals: prosecution and strategy

Eva Aaen Skovbo - Patrade A/S
Lisbet Andersen - Aumento Law Firm
Susie P Arnesen - Løje Arnesen & Meedom
Christian L Bardenfleth - Plesner
Ellen Breddam - Plougmann Vingtoft
Annemette Ellermann - LETT Advokatpartnerselskab
Christian Kragelund - Horten Law Firm
Kenneth Kvistgaard-Aaholm - Gorrissen Federspiel
Tanya Meedom - Løje Arnesen & Meedom
Peter Gustav Olson - NJORD
Lone Prehn - Zacco
Charlotte Rask Boddum - Patrade A/S
Anette Rasmussen - Awapatent A/S
Nina Ringen - Lundgrens
Lasse Arffmann Søndergaard Christensen - Gorrissen Federspiel
Christina Type Jardorf - Accura Advokatpartnerselskab
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Issue 68