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    <title>World Trademark Review - Latest blog</title>
    <link>http://www.worldtrademarkreview.com/</link>
    <description>The latest blogs from WTR Daily.</description>
    <copyright>Globe White Page Ltd 2003 - 2012</copyright>
    <language>en-us</language>
    <managingEditor>tlittle@worldtrademarkreview.com (Trevor Little)</managingEditor>
    <lastBuildDate>03/02/2012 00:00:00</lastBuildDate>
    <ttl>60</ttl>
    <image>
        <url>http://www.worldtrademarkreview.com/daily/</url>
        <title>World Trademark Review Daily</title>
        <link>http://www.worldtrademarkreview.com/daily/</link>
    </image>

    
    <item>
      <title>Struggling to stand out – the identity challenge facing automotive brands</title>
      <description><![CDATA[The perceived difference between the top car brands and their challengers is lessening, according to new research. Focused wholly on US consumers’ brand perception, rather than automotive quality, the research highlights the challenges facing auto industry companies in differentiating their offering.]]></description>
      <pubDate>Fri, 03 Feb 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=6A7F2B65-8EDE-48FE-A71B-44DF7A0F083E</link>
      <guid>6a7f2b65-8ede-48fe-a71b-44df7a0f083e</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=6A7F2B65-8EDE-48FE-A71B-44DF7A0F083E#Comments</comments>
      <category>WTR Daily</category>
      <category>Design</category><category>Publicity</category><category>Brand value</category>
    </item>
    
    <item>
      <title>Have your say on the state of the trademark industry</title>
      <description><![CDATA[The Global Trademark Benchmarking Survey 2012 is now underway, giving trademark counsel – both in-house and in private practice – the opportunity to have their say on the state of the industry, and build up a comprehensive picture of current trends and best practice.]]></description>
      <pubDate>Thu, 02 Feb 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=B35DC4C1-B83C-4C96-827E-D887734E8B65</link>
      <guid>b35dc4c1-b83c-4c96-827e-d887734e8b65</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=B35DC4C1-B83C-4C96-827E-D887734E8B65#Comments</comments>
      <category>WTR Daily</category>
      <category>Private practice issues</category><category>In-house issues</category>
    </item>
    
    <item>
      <title>As Facebook preps for IPO, can brands do more to reach consumers?</title>
      <description><![CDATA[The social networking site is expected to announce its historic initial public offering today. Much of its success has been built on the platform it offers brands to interact with consumers. But research released earlier this week indicates that brand owners could benefit from paying closer attention to how they connect with their fans via the medium.]]></description>
      <pubDate>Wed, 01 Feb 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=2527882F-471C-4159-8895-5B799C9BD5CC</link>
      <guid>2527882f-471c-4159-8895-5b799c9bd5cc</guid>
      <author>Jack Ellis</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=2527882F-471C-4159-8895-5B799C9BD5CC#Comments</comments>
      <category>WTR Daily</category>
      <category>Brand strategy</category><category>Internet issues</category><category>Social networks</category><category>Trademark portfolio management</category><category>Brand</category>
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    <item>
      <title>Encouraging piracy or responsible policing? Angry Birds looks to the benefits of counterfeiting</title>
      <description><![CDATA[While debate rages over legislative proposals to tackle piracy, the company behind one of the world’s most successful game franchises has taken a swipe at the approach of some industries, suggesting that ‘quality’ fakes can help increase customer engagement with legitimate brands.]]></description>
      <pubDate>Tue, 31 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=016BA72A-7F9D-4443-B22C-9ED400F59CC6</link>
      <guid>016ba72a-7f9d-4443-b22c-9ed400f59cc6</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=016BA72A-7F9D-4443-B22C-9ED400F59CC6#Comments</comments>
      <category>WTR Daily</category>
      <category>Counterfeiting</category><category>Brand strategy</category>
    </item>
    
    <item>
      <title>List of the top ‘trademark bullies’ renews debate on enforcement strategies</title>
      <description><![CDATA[Last week, media reports latched onto the ‘trademark bullies’ label being applied to such companies as Apple and Zynga. The coverage followed the launch of a ranking of the top trademark bullies, defined according to the number of oppositions filed. While the list has renewed the debate over what constitutes bullying, one brand owner told WTR the rankings could be seen as a positive endorsement of in-house team efforts.]]></description>
      <pubDate>Mon, 30 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=8FC00CC3-EBE7-466F-A124-89D93D84F031</link>
      <guid>8fc00cc3-ebe7-466f-a124-89d93d84f031</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=8FC00CC3-EBE7-466F-A124-89D93D84F031#Comments</comments>
      <category>WTR Daily</category>
      <category>Enforcement</category>
    </item>
    
    <item>
      <title>Online protest spreads to Europe as countries sign up to ACTA (updated)</title>
      <description><![CDATA[Last week, the power of online protest was demonstrated when PROTECT IP and SOPA seemingly stalled in the US legislature following the high-profile closure of websites which objected to the planned acts. Online action has now reached Europe, with the Polish government under attack over its intention to sign ACTA. Despite the protests, the signing went ahead today as planned.]]></description>
      <pubDate>Thu, 26 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=FE037B42-BCE6-4E3A-872D-AB22B9543C43</link>
      <guid>fe037b42-bce6-4e3a-872d-ab22b9543c43</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=FE037B42-BCE6-4E3A-872D-AB22B9543C43#Comments</comments>
      <category>WTR Daily</category>
      <category>Policy</category><category>Government/policy</category>
    </item>
    
    <item>
      <title>Obama’s State of the Union address makes tackling counterfeits a priority</title>
      <description><![CDATA[President Obama placed the fight against counterfeit goods firmly on the political agenda last night, using his State of the Union address in Washington DC to outline plans for a trade enforcement unit.]]></description>
      <pubDate>Wed, 25 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=ED5D247B-A743-49BB-A964-EB0F58BB2C50</link>
      <guid>ed5d247b-a743-49bb-a964-eb0f58bb2c50</guid>
      <author>Helen Sloan</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=ED5D247B-A743-49BB-A964-EB0F58BB2C50#Comments</comments>
      <category>WTR Daily</category>
      <category>Enforcement</category><category>Government/policy</category><category>Counterfeiting</category>
    </item>
    
    <item>
      <title>Louboutin and YSL see red as battle over colour mark resumes</title>
      <description><![CDATA[Legal and fashion eyes turned to New York yesterday as oral arguments were heard in the high-profile dispute between Louboutin and Yves Saint Laurent. The outcome could have a significant impact on trademarks for source-identifying colours.]]></description>
      <pubDate>Wed, 25 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=0D4B1EFC-AA85-45C9-857D-C86EA4B184BA</link>
      <guid>0d4b1efc-aa85-45c9-857d-c86ea4b184ba</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=0D4B1EFC-AA85-45C9-857D-C86EA4B184BA#Comments</comments>
      <category>WTR Daily</category>
      <category>Related rights</category><category>Registration</category>
    </item>
    
    <item>
      <title>Louis Vuitton tops Chinese consumers’ luxury gifts list</title>
      <description><![CDATA[While one of the top ranked ‘luxury brands’ in China may have reacted negatively to the label, the findings of a new report make positive reading for Western companies looking to capitalise on the desire for luxury amongst the country’s affluent consumers.]]></description>
      <pubDate>Tue, 24 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=145F2596-3591-4427-ABD0-5F42C735D400</link>
      <guid>145f2596-3591-4427-abd0-5f42c735d400</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=145F2596-3591-4427-ABD0-5F42C735D400#Comments</comments>
      <category>WTR Daily</category>
      <category>Brand strategy</category>
    </item>
    
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      <title>Europe eyes US online piracy battle as it prepares directive reform</title>
      <description><![CDATA[Last week’s online protests at planned US legislation tackling online piracy seems to have succeeded in derailing its progress, with this week’s vote on PROTECT IP now postponed. As the European Commission works to revise the Intellectual Property Rights Enforcement Directive, developments in the United States are being closely observed.]]></description>
      <pubDate>Mon, 23 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=1D6283E0-D760-45C2-BC29-EE69AB48DD0B</link>
      <guid>1d6283e0-d760-45c2-bc29-ee69ab48dd0b</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=1D6283E0-D760-45C2-BC29-EE69AB48DD0B#Comments</comments>
      <category>WTR Daily</category>
      <category>Government/policy</category><category>Counterfeiting</category>
    </item>
    
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      <title>Concern voiced over proposed EU Customs Regulation changes</title>
      <description><![CDATA[Proposed changes to the EU Customs Regulation are designed to reinforce the current legal framework for customs' actions, as well as tackling the trade in small consignments of counterfeit goods sent by post. However, this week commentators expressed disappointment over the scope of the proposals.]]></description>
      <pubDate>Fri, 20 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=A684CE44-EAFE-4BDF-96B6-1D98322DDB51</link>
      <guid>a684ce44-eafe-4bdf-96b6-1d98322ddb51</guid>
      <author>Helen Sloan</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=A684CE44-EAFE-4BDF-96B6-1D98322DDB51#Comments</comments>
      <category>WTR Daily</category>
      <category>Court system</category><category>International</category><category>Parallel imports</category><category>Counterfeiting</category>
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      <title>Preparing for entry: India widens the market opportunities for international brands</title>
      <description><![CDATA[Last week’s decision by the Indian government to allow 100% foreign direct investment (FDI) in single-brand retailing has been welcomed by international brands seeking increased presence in the Indian marketplace. Amid the excitement however, it is important to take note of new IP challenges.]]></description>
      <pubDate>Wed, 18 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=876A4241-BE06-46D2-B179-2DFF517246FC</link>
      <guid>876a4241-be06-46d2-b179-2dff517246fc</guid>
      <author>Jack Ellis</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=876A4241-BE06-46D2-B179-2DFF517246FC#Comments</comments>
      <category>WTR Daily</category>
      <category>Enforcement</category><category>Government/policy</category><category>Brand</category>
    </item>
    
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      <title>Wikipedia to shut up shop in protest against online piracy legislation (updated)</title>
      <description><![CDATA[Last week WTR reported on the three pieces of legislation currently under consideration for tackling online piracy – the OPEN Act, the PROTECT IP Act and SOPA. The debate’s profile has now moved to a new level, with a number of popular websites shutting up shop for a day in protest at the latter two proposals.]]></description>
      <pubDate>Tue, 17 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=33B80523-AF06-44F4-BC58-B0943B0BB6CC</link>
      <guid>33b80523-af06-44f4-bc58-b0943b0bb6cc</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=33B80523-AF06-44F4-BC58-B0943B0BB6CC#Comments</comments>
      <category>WTR Daily</category>
      <category>Internet issues</category><category>Government/policy</category>
    </item>
    
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      <title>In-house counsel step up efforts to raise the profile of IP</title>
      <description><![CDATA[When economic times are tough, understanding and protecting what you have becomes paramount. This is the main takeaway from new research on the state of the IP industry. While perhaps not a surprise, the focus on existing assets does seem to be having another positive effect - highlighting the importance of intellectual property to senior management. For some in-house counsel, this is providing an opportunity to demonstrate the critical role they play.]]></description>
      <pubDate>Mon, 16 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=2800FF99-4EEF-4EE6-8701-121392FE6585</link>
      <guid>2800ff99-4eef-4ee6-8701-121392fe6585</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=2800FF99-4EEF-4EE6-8701-121392FE6585#Comments</comments>
      <category>WTR Daily</category>
      <category>In-house issues</category><category>Enforcement</category>
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      <title>Threat to pharmaceutical marks as controversial provision is resurrected</title>
      <description><![CDATA[French legislators have resurrected a provision that would effectively prohibit drugs manufacturers from enforcing their trademark rights in a tablet once the relevant patent has expired.]]></description>
      <pubDate>Fri, 13 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=B55B276D-9B01-43CE-88DB-40B51A8FEA50</link>
      <guid>b55b276d-9b01-43ce-88db-40b51a8fea50</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=B55B276D-9B01-43CE-88DB-40B51A8FEA50#Comments</comments>
      <category>WTR Daily</category>
      <category>Trade dress</category><category>Enforcement</category>
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      <title>US scores piracy victory in Spain, domestic picture gets ever more complex</title>
      <description><![CDATA[While the United States have reportedly played an active role in the passage of Spain’s new anti-piracy legislation, the picture on the domestic front has got even more complicated, with the OPEN Act joining PROTECT-IP and SOPA on the legislative agenda.]]></description>
      <pubDate>Fri, 13 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=3C4BF7B9-03F6-4F97-85FE-AE4A1DE5180A</link>
      <guid>3c4bf7b9-03f6-4f97-85fe-ae4a1de5180a</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=3C4BF7B9-03F6-4F97-85FE-AE4A1DE5180A#Comments</comments>
      <category>WTR Daily</category>
      <category>Government/policy</category><category>Internet issues</category><category>Counterfeiting</category>
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      <title>A missed opportunity to address the lookalikes problem?</title>
      <description><![CDATA[In a presentation at the European Parliament, Nunzia Varricchio, chair of MARQUES, has lamented the fact that the European Commission’s review of the trademark system has not taken the opportunity to tackle inconsistencies in the treatment of lookalikes, leaving brand owners to navigate a complex maze of legislation.]]></description>
      <pubDate>Thu, 12 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=38E70771-7437-484B-8B5E-ABE740F6A233</link>
      <guid>38e70771-7437-484b-8b5e-abe740f6a233</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=38E70771-7437-484B-8B5E-ABE740F6A233#Comments</comments>
      <category>WTR Daily</category>
      <category>Enforcement</category><category>Passing off</category><category>Confusion</category>
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      <title>How China has accelerated its registration process</title>
      <description><![CDATA[One of the challenges for brand owners in registering their marks in China has been obtaining speedy protection. While some jurisdictions are still struggling to reduce turnaround times, China has stepped up to the plate and offers some useful lessons on the value of leadership.]]></description>
      <pubDate>Wed, 11 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=E00A0103-A407-4BC1-BF79-1D0D902B3DBA</link>
      <guid>e00a0103-a407-4bc1-bf79-1d0d902b3dba</guid>
      <author>Helen Sloan</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=E00A0103-A407-4BC1-BF79-1D0D902B3DBA#Comments</comments>
      <category>WTR Daily</category>
      <category>Registration</category><category>National</category>
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      <title>Last-ditch bid to protect brands in first round of gTLDs</title>
      <description><![CDATA[The Association of National Advertisers (ANA) has proposed that a temporary ‘do not sell’ list of brands be implemented during the first round of gTLD applications, giving ICANN just two days to respond.]]></description>
      <pubDate>Tue, 10 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=13DAE96B-0058-4974-93D2-DCF4847DFF33</link>
      <guid>13dae96b-0058-4974-93d2-dcf4847dff33</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=13DAE96B-0058-4974-93D2-DCF4847DFF33#Comments</comments>
      <category>WTR Daily</category>
      <category>gTLDs</category>
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      <title>Focus shifts to ICANN's post-application window processes</title>
      <description><![CDATA[While WTR Daily took a seasonal break, arguments over this week’s gTLD application process launch gathered pace. However, the focus is now turning to post-application window processes and whether additional trademark protections will be implemented at the second level.]]></description>
      <pubDate>Mon, 09 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=D0AD92BA-3576-4189-BEBA-3853216F9923</link>
      <guid>d0ad92ba-3576-4189-beba-3853216f9923</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=D0AD92BA-3576-4189-BEBA-3853216F9923#Comments</comments>
      <category>WTR Daily</category>
      <category>gTLDs</category>
    </item>
    
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      <title>Top 10 trademark news stories for December</title>
      <description><![CDATA[The most-read story on WTR in December examined the challenges facing Western companies as they extend their brands into the Chinese market. However, with the gTLD application window looming, the top 10 was also dominated by the latest attempts to stall, redefine and clarify the future of the new online space.]]></description>
      <pubDate>Thu, 05 Jan 2012 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=37B473D7-BC7F-4C3C-85E1-47C47E2B1A0F</link>
      <guid>37b473d7-bc7f-4c3c-85e1-47c47e2b1a0f</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=37B473D7-BC7F-4C3C-85E1-47C47E2B1A0F#Comments</comments>
      <category>WTR Daily</category>
      <category>Enforcement</category><category>gTLDs</category><category>Brand</category>
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      <title>Apple’s iPad problems in China: the tip of the iceberg for Western companies?</title>
      <description><![CDATA[Apple’s recent travails in China over its IPAD trademark have generated numerous headlines across the globe. However, missing in much of the analysis is practical advice on how others can avoid a similar situation occurring. As one commentator notes, the Apple example is merely the tip of the iceberg.]]></description>
      <pubDate>Thu, 15 Dec 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=B7097818-D93D-4D19-9989-F9A5572F24BE</link>
      <guid>b7097818-d93d-4d19-9989-f9a5572f24be</guid>
      <author>Helen Sloan</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=B7097818-D93D-4D19-9989-F9A5572F24BE#Comments</comments>
      <category>WTR Daily</category>
      <category>International procedures</category><category>Brand management</category>
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    <item>
      <title>'.xxx' registry takes the initiative in trademark takedowns</title>
      <description><![CDATA[With media headlines focusing on cybersquatting activities in the ‘.xxx’ TLD, ICM Registry has been quick to react – by suspending obviously infringing registrations.]]></description>
      <pubDate>Wed, 14 Dec 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=E444EBCB-06A9-47F6-93CC-D225FB574F43</link>
      <guid>e444ebcb-06a9-47f6-93cc-d225fb574f43</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=E444EBCB-06A9-47F6-93CC-D225FB574F43#Comments</comments>
      <category>WTR Daily</category>
      <category>gTLDs</category>
    </item>
    
    <item>
      <title>Decision on second wave of gTLDs will come after first round assessment</title>
      <description><![CDATA[Despite calls for an announcement of the timings for a second round of applications, such detail is unlikely to be forthcoming in the near future. In an interview with WTR, Steve Crocker, chairman of the ICANN board, outlined the factors which will dictate future timings – with the impact of the first round of gTLDs on trademarks set to play a role in the decision-making process.]]></description>
      <pubDate>Mon, 12 Dec 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=24F3AA96-845B-4F95-A061-06AEDB632895</link>
      <guid>24f3aa96-845b-4f95-a061-06aedb632895</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=24F3AA96-845B-4F95-A061-06AEDB632895#Comments</comments>
      <category>WTR Daily</category>
      <category>gTLDs</category>
    </item>
    
    <item>
      <title>Senate feels time is up to effect gTLD change, as CADNA urges a policy focus</title>
      <description><![CDATA[Opponents to ICANN’s rollout of new gTLDs were given another opportunity to air their concerns at government level yesterday, but US senators suggest that the time to effect substantive changes to the programme has passed. The Coalition Against Domain Name Abuse (CADNA) is now urging a focus on policy improvement.]]></description>
      <pubDate>Fri, 09 Dec 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=1F591965-9E24-4C37-B785-07FCC6226D21</link>
      <guid>1f591965-9e24-4c37-b785-07fcc6226d21</guid>
      <author>Jack Ellis</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=1F591965-9E24-4C37-B785-07FCC6226D21#Comments</comments>
      <category>WTR Daily</category>
      <category>Domain names</category><category>Enforcement</category><category>Government/policy</category><category>gTLDs</category><category>Internet issues</category><category>Cybersquatting</category>
    </item>
    
    <item>
      <title>How the international success of Chinese brands can benefit IP owners</title>
      <description><![CDATA[New research has outlined the perception issues currently preventing Chinese brands from gaining a foothold with European consumers. However, these challenges can be overcome and the success of Chinese brands internationally could lead to benefits for all brand owners.]]></description>
      <pubDate>Fri, 09 Dec 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=D46AD074-1478-4F03-B8E6-27998D68BE6F</link>
      <guid>d46ad074-1478-4f03-b8e6-27998d68be6f</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=D46AD074-1478-4F03-B8E6-27998D68BE6F#Comments</comments>
      <category>WTR Daily</category>
      <category>Brand</category>
    </item>
    
    <item>
      <title>Brands warned it could be a decade before the next round of gTLDs</title>
      <description><![CDATA[In its latest marketing materials, domain name specialist Afilias estimates that it could be a decade before the second round of gTLD applications commence. Meanwhile, the disagreement between registries and the IP community over the funding of failed registries will be considered this week.]]></description>
      <pubDate>Tue, 06 Dec 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=950DAD6E-1D9E-4AA9-BC32-8AFB8C687A15</link>
      <guid>950dad6e-1d9e-4aa9-bc32-8afb8c687a15</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=950DAD6E-1D9E-4AA9-BC32-8AFB8C687A15#Comments</comments>
      <category>WTR Daily</category>
      <category>gTLDs</category>
    </item>
    
    <item>
      <title>Top 10 trademark news stories for November</title>
      <description><![CDATA[With the application window for new gTLDs due to open next month, it was perhaps unsurprising that the most-read story in November centred on last-ditch efforts to derail the online expansion. While gTLD-related stories dominated the most-read stories on WTR, anti-counterfeiting efforts in China and Quebec’s French language visibility campaign rounded out the top five.]]></description>
      <pubDate>Mon, 05 Dec 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=D4DBCB0B-D2A8-46CE-AB78-F507B3AA5FF0</link>
      <guid>d4dbcb0b-d2a8-46ce-ab78-f507b3aa5ff0</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=D4DBCB0B-D2A8-46CE-AB78-F507B3AA5FF0#Comments</comments>
      <category>WTR Daily</category>
      <category>Enforcement</category><category>In-house issues</category><category>Brand</category>
    </item>
    
    <item>
      <title>National offices get to grips with trademark bullying</title>
      <description><![CDATA[This week, the issue of trademark bullying was the subject of discussion at IP offices on both sides of the Atlantic, with the USPTO discussing education programmes with IP associations and lively debate at a UK IPO event.]]></description>
      <pubDate>Fri, 02 Dec 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=5ABDF1DA-C552-4840-A9E9-BA0B1D435919</link>
      <guid>5abdf1da-c552-4840-a9e9-ba0b1d435919</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=5ABDF1DA-C552-4840-A9E9-BA0B1D435919#Comments</comments>
      <category>WTR Daily</category>
      <category>Government/policy</category><category>Enforcement</category>
    </item>
    
    <item>
      <title>ECJ’s goods in transit decision places burden on brand owners</title>
      <description><![CDATA[In the joined Nokia and Philips cases, the ECJ has specified the conditions under which goods in transit can be seized by European customs authorities. While it has expanded on the circumstances in which temporary detention is permissible, it still leaves brand owners with a number of significant challenges, with one commentator branding the decision “disappointing”.]]></description>
      <pubDate>Thu, 01 Dec 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=512C55DC-45A0-4433-A1C2-3D45CFB9F15F</link>
      <guid>512c55dc-45a0-4433-a1c2-3d45cfb9f15f</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=512C55DC-45A0-4433-A1C2-3D45CFB9F15F#Comments</comments>
      <category>WTR Daily</category>
      <category>Enforcement</category><category>Counterfeiting</category>
    </item>
    
    <item>
      <title>WTR Industry Awards deadline extended - vote now</title>
      <description><![CDATA[The nomination period for the 2012 WTR Industry Awards has been extended to Monday December 12, giving nominators more time to highlight the hard work and achievements of their peers, colleagues and clients over the past year.]]></description>
      <pubDate>Wed, 30 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=1FE3DDBA-2772-47F1-AC22-004CA63A5107</link>
      <guid>1fe3ddba-2772-47f1-ac22-004ca63a5107</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=1FE3DDBA-2772-47F1-AC22-004CA63A5107#Comments</comments>
      <category>WTR Daily</category>
      <category>In-house issues</category>
    </item>
    
    <item>
      <title>AG opinion in IP TRANSLATOR: OHIM’s class heading approach is wrong</title>
      <description><![CDATA[Advocate General Bot has delivered an opinion in the IP TRANSLATOR case that invalidates OHIM Communication 4/03 regarding class headings. The communication, issued in 2003, supports the ‘class-heading-covers-all’ approach to registration; however the advocate general said today that this approach does not offer sufficient clarity.]]></description>
      <pubDate>Tue, 29 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=AE7AACFF-5ACE-4566-A736-1B8A9230E6E0</link>
      <guid>ae7aacff-5ace-4566-a736-1b8a9230e6e0</guid>
      <author>Helen Sloan</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=AE7AACFF-5ACE-4566-A736-1B8A9230E6E0#Comments</comments>
      <category>WTR Daily</category>
      <category>International procedures</category><category>National</category><category>National procedures</category><category>Supranational</category><category>Government/policy</category>
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    <item>
      <title>The search for meaning – are brands failing to create connections?</title>
      <description><![CDATA[While companies navigate the different valuation methods in a bid to ascertain true brand value, new research has focused on a different intangible – meaningfulness. Ikea, Google and Nestl&#233; lead the way, but the study also found that consumers feel only a fifth of brands have a notable positive impact on their sense of wellbeing and quality of life, with marked differences in the regional attachment to brands.]]></description>
      <pubDate>Mon, 28 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=C46DCB5A-68EF-4C82-9320-460CFBCED08C</link>
      <guid>c46dcb5a-68ef-4c82-9320-460cfbced08c</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=C46DCB5A-68EF-4C82-9320-460CFBCED08C#Comments</comments>
      <category>WTR Daily</category>
      <category>Brand management</category><category>Brand strategy</category><category>Brand</category>
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    <item>
      <title>WTR Industry Awards 2012 - just one week left to nominate</title>
      <description><![CDATA[The WTR Industry Awards recognise the important work carried out by in-house trademark counsel, and identify the teams and individuals that have performed their functions to the highest possible standards over the past year. If you know of teams and individuals that deserve recognition, you have just one week left to tell us.]]></description>
      <pubDate>Fri, 25 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=D4679AAE-785A-4D59-AE4A-E9AE8971BF33</link>
      <guid>d4679aae-785a-4d59-ae4a-e9ae8971bf33</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=D4679AAE-785A-4D59-AE4A-E9AE8971BF33#Comments</comments>
      <category>WTR Daily</category>
      <category>In-house issues</category>
    </item>
    
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      <title>Canadian government urged to empower Customs in fight against counterfeits</title>
      <description><![CDATA[The Canadian Anti-counterfeiting Network released an executive update to its Report on Counterfeiting and Piracy in Canada: A Road Map for Change yesterday, calling on the government to get tougher on IP crime. With Canada now boasting a majority government, the prospects for a more proactive approach to IP crime are improving.]]></description>
      <pubDate>Wed, 23 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=BD809F70-C3CD-4FE3-9217-4E0E6608A620</link>
      <guid>bd809f70-c3cd-4fe3-9217-4e0e6608a620</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=BD809F70-C3CD-4FE3-9217-4E0E6608A620#Comments</comments>
      <category>WTR Daily</category>
      <category>Government/policy</category><category>Enforcement</category>
    </item>
    
    <item>
      <title>China steps up efforts to head off US intellectual property fears</title>
      <description><![CDATA[China is to make permanent its 2010 Special IP Rights Campaign and will introduce the enforcement of IP rights as a measure of provincial level officials’ performance. The move comes as US officials acknowledge the need to head off negativity towards the US-China trading relationship.]]></description>
      <pubDate>Tue, 22 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=062D4D0B-E24F-437E-8BE3-CC0E0E7C9919</link>
      <guid>062d4d0b-e24f-437e-8be3-cc0e0e7c9919</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=062D4D0B-E24F-437E-8BE3-CC0E0E7C9919#Comments</comments>
      <category>WTR Daily</category>
      <category>Enforcement</category><category>Government/policy</category><category>Counterfeiting</category>
    </item>
    
    <item>
      <title>Protecting your mark in product placement deals</title>
      <description><![CDATA[A cash vending machine’s debut appearance in Britain’s longest-running soap opera marked a product placement watershed - the first primetime deal since UK regulator Ofcom relaxed its rules in February. While debate continues over the true value of such deals in the EU, proper brand positioning – and protection – remains key.]]></description>
      <pubDate>Mon, 21 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=2F107563-983E-4F9F-90F0-2D724DA31A8C</link>
      <guid>2f107563-983e-4f9f-90f0-2d724da31a8c</guid>
      <author>Jane Denny</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=2F107563-983E-4F9F-90F0-2D724DA31A8C#Comments</comments>
      <category>WTR Daily</category>
      <category>Brand strategy</category><category>Brand</category>
    </item>
    
    <item>
      <title>Quebec targets multinationals in French language visibility campaign</title>
      <description><![CDATA[Quebec’s Office of the French Language has launched a campaign, aimed at multinational chains and big box stores, to ensure the visibility of French language descriptions on commercial signs. While there are exceptions for the use of trademarks, the regulations have a direct impact on physical and online advertising.]]></description>
      <pubDate>Mon, 21 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=C3262B4A-BD29-4B02-B3D2-B69F54C70ACC</link>
      <guid>c3262b4a-bd29-4b02-b3d2-b69f54c70acc</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=C3262B4A-BD29-4B02-B3D2-B69F54C70ACC#Comments</comments>
      <category>WTR Daily</category>
      <category>Government/policy</category>
    </item>
    
    <item>
      <title>Is ‘.xxx’ lawsuit a sign of things to come for new gTLDs?</title>
      <description><![CDATA[Manwin Licensing International and Digital Playground have filed an anti-monopoly lawsuit against ICM Registry and ICANN, claiming that the ‘.xxx’ TLD was not put out to competitive bid and stating that a monopoly has been created through ICM Registry’s presumptive renewal.]]></description>
      <pubDate>Fri, 18 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=B46FCD70-A235-4B9B-A21A-56A919005DD4</link>
      <guid>b46fcd70-a235-4b9b-a21a-56a919005dd4</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=B46FCD70-A235-4B9B-A21A-56A919005DD4#Comments</comments>
      <category>WTR Daily</category>
      <category>Internet issues</category><category>gTLDs</category>
    </item>
    
    <item>
      <title>Cadbury’s colour victory and its best practice pointers</title>
      <description><![CDATA[UK IP law will allow for some variation on a single colour mark, but public perception remains key to establishing distinctiveness and claiming ownership. At least, that’s the takeaway following Cadbury’s victory over Nestl&#233; in its claim to the colour purple for chocolate.]]></description>
      <pubDate>Thu, 17 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=0D95DAEC-5004-477C-A598-29589E01E214</link>
      <guid>0d95daec-5004-477c-a598-29589e01e214</guid>
      <author>Jane Denny</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=0D95DAEC-5004-477C-A598-29589E01E214#Comments</comments>
      <category>WTR Daily</category>
      <category>Brand strategy</category><category>National</category><category>National procedures</category><category>Non-traditional marks</category><category>Trade dress</category><category>Trademark portfolio management</category><category>Brand management</category>
    </item>
    
    <item>
      <title>Google and MPAA lock horns in combative SOPA hearing</title>
      <description><![CDATA[The House Judiciary Committee held a lively legislative hearing on the Stop Online Piracy Act yesterday, with testimony from Google and the Motion Picture Association of America illustrating the wide gap in opinions towards the legislation.]]></description>
      <pubDate>Thu, 17 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=7759503B-A3F9-4166-BDED-5CCB38422B91</link>
      <guid>7759503b-a3f9-4166-bded-5ccb38422b91</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=7759503B-A3F9-4166-BDED-5CCB38422B91#Comments</comments>
      <category>WTR Daily</category>
      <category>Government/policy</category><category>Internet issues</category><category>Enforcement</category>
    </item>
    
    <item>
      <title>Positive outcomes for brands that rally to a cause</title>
      <description><![CDATA[The benefits of cause marketing are clear, but both non-profits and their corporate partners need to enter such partnerships with their eyes wide open.]]></description>
      <pubDate>Wed, 16 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=E5DA95C3-2303-4C42-990F-78808506FE87</link>
      <guid>e5da95c3-2303-4c42-990f-78808506fe87</guid>
      <author>Jack Ellis</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=E5DA95C3-2303-4C42-990F-78808506FE87#Comments</comments>
      <category>WTR Daily</category>
      <category>Publicity</category><category>Brand strategy</category>
    </item>
    
    <item>
      <title>Fight to stop gTLDs will extend beyond the application window</title>
      <description><![CDATA[Last week almost 90 business associations and companies joined forces with the Association of National Advertisers to form the Coalition for Responsible Internet Domain Oversight and oppose the rollout of the gTLD programme. While some commentators have argued that the call has come too late, the ANA’s general counsel has told WTR that the fight will continue beyond the application window if necessary.]]></description>
      <pubDate>Wed, 16 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=5A07D2D0-9B7C-4CF6-89ED-763AC39F74E9</link>
      <guid>5a07d2d0-9b7c-4cf6-89ed-763ac39f74e9</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=5A07D2D0-9B7C-4CF6-89ED-763AC39F74E9#Comments</comments>
      <category>WTR Daily</category>
      <category>Internet issues</category><category>gTLDs</category>
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    <item>
      <title>Brands embrace apps, infringers follow</title>
      <description><![CDATA[Analysis of brand presence in the app store market reveals that 91% of the world’s biggest brands now offer smartphone apps. Where brand owners go, infringers follow – but policing this marketplace might not be as burdensome as it first seems.]]></description>
      <pubDate>Tue, 15 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=91C7D98B-5DE9-4A0E-8A7F-2A6C59BDED45</link>
      <guid>91c7d98b-5de9-4a0e-8a7f-2a6c59bded45</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=91C7D98B-5DE9-4A0E-8A7F-2A6C59BDED45#Comments</comments>
      <category>WTR Daily</category>
      <category>Brand strategy</category><category>Brand</category>
    </item>
    
    <item>
      <title>Talks continue, but longstanding differences present obstacle to GI consensus</title>
      <description><![CDATA[Next month WIPO member states and interested parties will discuss a new draft instrument for the protection of geographical indications (GIs) and appellations of origin. The proposals follow Antonio Campinos’ recent statement that OHIM would welcome the opportunity to oversee a non-agricultural register of GIs. However, the Europe v United States divide on GIs seems as wide as ever.]]></description>
      <pubDate>Mon, 14 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=791005C2-15F8-4580-978A-99B80B3AB43C</link>
      <guid>791005c2-15f8-4580-978a-99b80b3ab43c</guid>
      <author>Jane Denny</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=791005C2-15F8-4580-978A-99B80B3AB43C#Comments</comments>
      <category>WTR Daily</category>
      <category>Brand strategy</category><category>Confusion</category><category>Dilution</category><category>Geographical indications/appellations of origin</category><category>International</category><category>International procedures</category><category>National</category><category>Parallel imports</category><category>Policy</category><category>Studies/research</category><category>Supranational</category><category>Trademark portfolio management</category><category>Brand management</category>
    </item>
    
    <item>
      <title>Brand owners to continue fight as Australian Senate passes controversial legislation</title>
      <description><![CDATA[The Australian Senate has approved the country’s Plain Packaging Bill, meaning that – bar an unexpected U-turn - tobacco products will be sold in generic packaging from December 2012. The move has sparked anger amongst brand associations, with tobacco companies looking to continue the fight.]]></description>
      <pubDate>Thu, 10 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=1689E586-4496-47DD-8839-B6A764CEABD6</link>
      <guid>1689e586-4496-47dd-8839-b6a764ceabd6</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=1689E586-4496-47DD-8839-B6A764CEABD6#Comments</comments>
      <category>WTR Daily</category>
      <category>Government/policy</category>
    </item>
    
    <item>
      <title>As China establishes a new IP rights office, a US bill proposes an IP levy on all Chinese imports</title>
      <description><![CDATA[While the Chinese Government unveils plans to ramp up its anti-counterfeiting activities, a new US bill has proposed a duty on Chinese imports in a bid to claw back the revenues lost through IP rights infringement. But will the bill be politically and practically viable?]]></description>
      <pubDate>Thu, 10 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=E1992E45-8632-4806-BA98-5BBD8E310C65</link>
      <guid>e1992e45-8632-4806-ba98-5bbd8e310c65</guid>
      <author>Jane Denny</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=E1992E45-8632-4806-BA98-5BBD8E310C65#Comments</comments>
      <category>WTR Daily</category>
      <category>Enforcement</category><category>Government/policy</category><category>Counterfeiting</category>
    </item>
    
    <item>
      <title>The wait is over as Google+ unveils personalised brand pages</title>
      <description><![CDATA[Last month, WTR pondered what Google had in store for brands wishing to have a presence on its Google+ social network, with some choosing not to wait and instead taking out individual user profiles on the site. The search engine giant has now announced the rollout of branded Google+ pages, which will now show up in Google’s search results.]]></description>
      <pubDate>Wed, 09 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=8CF53561-C351-4C63-8A47-990E96DF3D2D</link>
      <guid>8cf53561-c351-4c63-8a47-990e96df3d2d</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=8CF53561-C351-4C63-8A47-990E96DF3D2D#Comments</comments>
      <category>WTR Daily</category>
      <category>Brand strategy</category><category>Social networks</category><category>Brand</category>
    </item>
    
    <item>
      <title>The tablet PC problem keeping trademark counsel as busy as patent litigators</title>
      <description><![CDATA[While tablet personal computer manufacturers trade blows over patent rights, hi-tech counterfeiters are making themselves busy peddling fakes - a new study has found 23,000 internet listings selling counterfeit, cloned or grey market tablet PCs in just one day.]]></description>
      <pubDate>Wed, 09 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=7EA29A9E-DC9D-41C8-B44A-B4B063342AB2</link>
      <guid>7ea29a9e-dc9d-41c8-b44a-b4b063342ab2</guid>
      <author>Jane Denny</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=7EA29A9E-DC9D-41C8-B44A-B4B063342AB2#Comments</comments>
      <category>WTR Daily</category>
      <category>Counterfeiting</category>
    </item>
    
    <item>
      <title>Brands take notice as YouTube challenges TV</title>
      <description><![CDATA[YouTube has announced plans to launch 100 professional content channels, offering hundreds of hours of original programming each week. The move creates an opportunity for brands to extend their advertising reach, but will also require vigilance over the way trademarks are used.]]></description>
      <pubDate>Tue, 08 Nov 2011 00:00:00 GMT</pubDate>
      <link>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=8027F135-2C1D-4769-8189-62A6859B4D36</link>
      <guid>8027f135-2c1d-4769-8189-62a6859b4d36</guid>
      <author>Trevor Little</author>
      <comments>http://www.worldtrademarkreview.com/daily/Detail.aspx?g=8027F135-2C1D-4769-8189-62A6859B4D36#Comments</comments>
      <category>WTR Daily</category>
      <category>Brand management</category><category>Brand</category>
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