WTR Industry Award winner profile: Visa

The winner of this year’s WTR Industry Award for Financial and Professional Services Team of the Year was Visa, with the company at the forefront of the intersection of brands and new technology.

The team tasked with protecting the Visa brand oversees the company’s most valuable asset. Visa started 2017 as the most valuable commercial services brand on the Brand Finance Global 500 and ended the year as the “strongest”. It is also a brand that places the IP team at the forefront of the intersection of brands and new technology.

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Issue 74