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WTR weekly digest January 12 2017
Editor's round-up
World Trademark Review issue 65
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This week we scrutinised the USPTO’s Performance and Accountability Report for fiscal year 2016 which revealed that trademark filings rose by 5.2% last year, while the number of trademarks proceeding to registration spiked by almost 10%. The report also outlines the agency’s goals for the immediate future but as trademark commissioner Mary Boney Denison previously told us, new initiatives are now effectively on hold until a successor to current director Michelle Lee is confirmed. To that end, the AIPLA has written to President-Elect Donald Trump to outline the qualities future USPTO leaders should possess. As we argued, whoever takes the reins, it is important that the trademark function is not neglected in favour of patent work areas, particularly at a time of rising applications.

Elsewhere we assessed the first annual report on the activities of the Beijing IP Court, which suggests that the specialist venue is proving an efficient forum for domestic and foreign trademark owners alike. Finally, trademark professionals are being invited to participate in the ninth annual Global Trademark Benchmarking Survey, which measures the pulse of the industry and identifies how practice is evolving to counter new threats and exploit new opportunities. Participation in the survey is free of charge and designed to give counsel the opportunity to have their say on the state of the industry. The survey form for in-house/corporate counsel is available here, while the survey form for law firm practitioners can be accessed here.

Trevor Little

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WTR Benchmarking survey
Legal updates
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European Union Trademark rights - registration versus continued use
European Union Industrial Property Appeal Court decision on fame and notoriety of PLAYBOY
Market intelligence
  Claudio Barbosa
Claudio Barbosa
Global insight
Brazil | Kasznar Leonardos Intellectual Property
Authors: Claudio Barbosa, Nancy Caigawa, Rafael Lacaz Amaral
The use and registration of trademarks in Brazil is mainly regulated by the Industrial Property Act (9.279/1996), which was enacted shortly after the ratification by Brazil of the Agreement on Trade-Related Aspects of Intellectual Property Rights. Brazil is also a signatory to the Paris Convention for the Protection of Industrial Property. Read more
  Paolo Andreottola
Paolo Andreottola
In focus
European Union | Locke Lord
Author: Paolo Andreottola
While the EU customs regime is a cost-efficient tool for combating counterfeiting, its scope is threatened by changes in how counterfeiters operate and the fallout from Brexit. Read more
WTR 1000 - jurisdictional analysis & rankings
Filing activity in Australia remained healthy in 2015, with volumes meeting or exceeding the expectations of many practitioners. Cost-conscious in-house counsel are increasingly shopping around for the best deals, so firms have been revamping their offerings in order to add value and avoid bottoming out their rates. Read more
Featured firm
  Gowling WLG
Gowling WLG
The combination of Gowlings and Wragge Lawrence Graham & Co has brought together two world-class IP groups to create an international legal practice. Building on over 100 years of excellence, our IP legal professionals provide clients with international reach for IP services. We can help you to protect your innovations wherever your business takes you with a full complement of services in all areas of intellectual property, including trademarks, brands, copyrights, anti-counterfeiting, patents and industrial designs. Clients can count on Gowling WLG for innovation, results and value. Read more
Managing the Trademark Asset Lifecycle Europe
Managing the Trademark Asset Lifecycle Europe
March 23 2017 - Munich, Germany

Year after year, Managing the Trademark Asset Lifecycle provides trademark owners, counsel, brand strategists and financial professionals with a platform to present and assess the latest strategies for managing and maximising the effectiveness of  your trademark portfolio as a business asset, enabling trademark departments to position themselves as revenue generators rather than cost centres.

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