Sun sets on local recognition for famous marks in China

By Jerry Xia and Sting Wu

The director of China’s State Administration for Industry and Commerce has confirmed that local appraisals for famous trademarks will end, making it vital that rights holders update their trademark protection strategies

In June 2017 Zhang Mao, director of the State Administration for Industry and Commerce (SAIC), confirmed the termination of local famous trademark appraisals at a National Industry and Commerce Conference. He pointed out that such appraisals “actually constitute an act of unfair competition, being contrary to the principles of the well-known trademark protection regime and posing a huge risk to the government ultra vires” (法制日报, 630). This has formally put an end to local appraisals for famous trademarks, which have long been part of the Chinese trademark ecosystem.

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Issue 72