Features

Managing trademark assets

By Trevor Little

Last October World Trademark Review hosted Managing Trademark Assets in Chicago; crisis communications and the creative tactics needed to foster a cross-enterprise understanding of trademarks were just two of the strategic issues discussed

The third annual Managing Trademark Assets event saw a diverse mix of corporate counsel, law firm practitioners and brand experts converge on Chicago to discuss the cost-effective strategic management and communication of international portfolios. Some of the key takeaways from the day’s high-level discussions are presented below.

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Issue 71