Features

Inside track: Anheuser-Busch InBev

By Adam Houldsworth

Following Anheuser-Busch InBev’s 2016 takeover of its nearest rival, World Trademark Review spoke to the revamped IP team about the changes that they have witnessed and the challenges of managing trademarks for the world’s biggest brewer

Anheuser-Busch InBev’s (ABInBev) much-anticipated acquisition of SABMiller in October 2016 was a landmark event not only for the company but also for the drinks industry as a whole: the world’s largest brewer – famed for brands such as Stella Artois, Budweiser and Corona – bought its nearest competitor for more than $100 billion, establishing itself as the unrivalled market leader.

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Issue 71