Blazing ahead: 25 developments set to shape the future of trademarks

By Trevor Little and Tim Lince

As a new year begins, World Trademark Review looks ahead at some of the key changes and trends that could present both risks and opportunities to our industry

The previous 12 months were some of the most turbulent and unpredictable in living memory. The year 2017 will be remembered as a time of political and social upheaval – and this transformative period looks set to continue into 2018. For the trademark industry, it is a time to adapt to new challenges and prepare for unforeseen events which might affect brands.

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