Perspectives

Trademark-related quotes, opinions and observations from around the globe

My aim is to educate, so I’m not too concerned about personal risk. When trying to educate and fight for media attention I use the strategy of saying attention-grabbing things – even at the risk of denting the readers’ self-perceptions. It’s a good way of getting people to think. If you receive pushback from expressing an opinion that is uncomfortable for some, then you have an opportunity to prove your argument with some cold hard facts.

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Issue 72